Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

25 - 28 Aug, 2015  4 days

Follow Event

  

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication

DAY TWO

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners?

DAY THREE

  • Brands and Products - the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning

DAY FOUR

  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favorite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Aug 25 - 28 Aug, 2015
NGN130,000.00
(Convert Currency)

08033019120

Related Courses
Public Sector Service Transformation Public Sector Service Transformation

5 days, 06 - 10 Aug, 2018 

2018-08-06 12:08:00
Lagos State, Nigeria

Tom Associates Training

This is a strategic capacity building programme designed to serve the needs of future developments of the public service and Government Enterprises management. It is to prompt review of particular ...

Attaining Shop Floor and Office Excellence Using the Attaining Shop Floor and Office Excellence Using the

2 day, 22 - 23 Feb, 2018 

2018-02-22 12:02:00
Lagos State, Nigeria

Tom Associates Training

The "Five S" System is a set of universal principles and activities that help to sustain high performance on the production floor and the offices of any company. The gains include: ...

Managing the Millennials and the Generation Divide Evolving in the Workplace Managing the Millennials and the Generation Divide Evolving in the Workplace

, 05 - 05 Mar, 2018 

2018-03-05 12:03:00
Lagos State, Nigeria

Tom Associates Training

As older workers in the workforce mingle with younger workers, the work environment gets filled with varying perspectives and experiences. There certainly are benefits of such a variety in the ...

Mastering and Managing the Corporate Planning Function Mastering and Managing the Corporate Planning Function

3 days, 18 - 20 Jul, 2018 

2018-07-18 12:07:00
Lagos State, Nigeria

Tom Associates Training

Success at managing the Corporate Planning functions of the organization is like managing internal Consulting Services.  You must have your expertise.  You must understand relationship ...