Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

25 - 28 Aug, 2015  4 days

Follow Event

  

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication

DAY TWO

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners?

DAY THREE

  • Brands and Products - the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning

DAY FOUR

  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favorite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Aug 25 - 28 Aug, 2015
NGN130,000.00
(Convert Currency)

08033019120

Related Courses
Delivering Results through Teams Delivering Results through Teams

4 days, 26 - 29 Dec, 2017 

2017-12-26 12:12:00
Lagos State, Nigeria

Tom Associates Training

This training course Delivering Results through Teams will discuss the following: How to develop a team that delivers results through: Harnessing quality staff and aligning the employees efficiently ...

New Approach to Documents Control and Records Management New Approach to Documents Control and Records Management

4 days, 26 - 29 Sep, 2017 

2017-09-26 12:09:00
Lagos State, Nigeria

Tom Associates Training

Document Control and Records Management are a very important part of any management system. Records are needed for identification and evidence of transactions for government and private businesses. ...

Management Development for Personal Assistants and Senior Secretaries Management Development for Personal Assistants and Senior Secretaries

5 days, 18 - 22 Sep, 2017 

2017-09-18 12:09:00
Lagos State, Nigeria

Tom Associates Training

This course will take the PAs and Senior Secretaries through some thought process that focuses on the style and work culture which characterizes the managers they work with. The jobs of Personal ...

Laws Relating to Employment and Regulatory Compliance Laws Relating to Employment and Regulatory Compliance

3 days, 25 - 27 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

Tom Associates Training

This Laws Relating to Employment and Regulatory Compliance training course will discuss the following: Day One Overview of Nigerian Labor Laws Sources Common law (contract of employment) Conventions ...