Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

25 - 28 Aug, 2015  4 days

Follow Event

  

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication

DAY TWO

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners?

DAY THREE

  • Brands and Products - the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning

DAY FOUR

  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favorite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Aug 25 - 28 Aug, 2015
NGN130,000.00
(Convert Currency)

08033019120

Related Courses
How to Create Positive Customer Experience: Service as an Art and a Science How to Create Positive Customer Experience: Service as an Art and a Science

2 day, 21 - 22 Sep, 2017 

2017-09-21 12:09:00
Lagos State, Nigeria

Tom Associates Training

This training is to make employees psychologically ready, supported with the skills-set to deliver impeccable customer service. After the programme, employees will be able to attend to more service ...

Comprehensive Training on Ms Word Comprehensive Training on Ms Word

2 day, 04 - 05 May, 2017 

2017-05-04 12:05:00
Lagos State, Nigeria

Tom Associates Training

This Comprehensive Training on Ms Word training course Understand how word processors work Customize Microsoft Word Use features that improve readability Check spelling and grammar Display a ...

Office Management Training for Officers and Managers Office Management Training for Officers and Managers

5 days, 25 - 29 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

Tom Associates Training

By the time the training ends, Officers and Managers who participate in it will: Have learned how to work well in ways that maintain and improve efficiency and productivity Be able to successfully ...

Intermediate Excel for Financial and Business Analysis Intermediate Excel for Financial and Business Analysis

3 days, 21 - 23 Jun, 2017 

2017-06-21 12:06:00
Lagos State, Nigeria

Tom Associates Training

This intermediate course is to make participants understand some critical functions and their usages in MS Excel. It starts with Data Manipulations, and goes on to Formatting and Displaying ...