Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates  

Lagos State, Nigeria

25 - 28 Aug, 2015  4 days

Follow Event

  

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication

DAY TWO

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners?

DAY THREE

  • Brands and Products - the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning

DAY FOUR

  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favorite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Aug 25 - 28 Aug, 2015
NGN130,000.00
(Convert Currency)

08033019120

Related Courses
Pre-Retirement Course Pre-Retirement Course

4 days, 13 - 16 Nov, 2018 

2018-11-13 12:11:00
Lagos State, Nigeria

Tom Associates

This is a programme on how all employees sure to approach retirement shortly or in a few years time must plan how they will confront real economic issues after their employment in the organisation. ...

Prosperous Retail Business: The Essential Salesmanship and Customer Service Prosperous Retail Business: The Essential Salesmanship and Customer Service

3 days, 25 - 27 Jul, 2018 

2018-07-25 12:07:00
Lagos State, Nigeria

Tom Associates

This course is structured to take retail sales outlet team through: How to increase their mental agility so as to perform always at the very best How to bring high energy to bear for top performance ...

Buisness Acumen Master Class Course Buisness Acumen Master Class Course

3 days, 17 - 19 Oct, 2018 

2018-10-17 12:10:00
Lagos State, Nigeria

Tom Associates

Business Acumen is all about seeing the big picture and recognizing that all decisions no matter how small can have an effect on the bottom line. Therefore the focus of this course is to prepare ...

The Techniques of Consultative Selling The Techniques of Consultative Selling

3 days, 01 - 03 Aug, 2018 

2018-08-01 12:08:00
Lagos State, Nigeria

Tom Associates

This training is to make salespersons psychologically ready, supported by the skills-set, to deliver impeccable customer relationship that result in volume sales and increased bottom line. These they ...