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Aggressive Selling Penetration: Building a Market Share

By: SPC Patterns Consulting

Lagos State, Nigeria

26 - 27 Feb, 2015  2 day

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How are you going to win in the period ahead? Acquiring a new customer costs 3 to 5 times as much when compared to selling to an existing customer. To win at anything worthwhile, you need a game plan. Professional sports teams know this, and this idea applies to your organization, your department, your team – and even to yourself as an individual. Anyone who has spent any time at all attempting to sell a product, service or idea, has surely discovered that there are “barriers” one runs into all along the way, barriers which threaten the successful completion of the sale or to build a market share. In order for the sales process and circle to be effective, these barriers need to be penetrated and moved out of the way to build a substantive market share in your industry. Participants attending this 2-day programme will follow a specific cadence tailored to their industry to be able to identify, qualify and close new customer opportunities. Participants will also be exposed to selling any product or service or idea vertically or horizontally and how to use a mix of both to maximise your sales.

Key learning benefits

The benefits of attending this program cannot be over emphasized;

  •  Participants will be able to develop the collaborative distribution channel approaches that provide broader market coverage and customers reach
  • Influence sales outlets by building value and encourage them to believe in the company's brands. Effectively manage resistance from difficult prospects so as to make successful sales
  • Manage and measure the distribution channel effectiveness and delivery capabilities
  • Initiate more contacts and form strong relationships
  • Develop distribution channels and how it fits the overall product marketing mix
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy


Lagos Chambers of Commerce & Industry Building (LCCI) Bola Tinubu Way, Beside Marwa/ MKO Abiola Gardens, Alausa Ikeja, Lagos. Time: 10 am daily Feb 26 - 27 Feb, 2015
NGN40,000.00(This fee covers expert tuition, training kits, souvenirs and feeding (tea break, lunch (buffet) throughout the duration of the Programme)
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2348054448597, 2348026812356, 234 809 942 3374