With rising use of global outsourcing, offshoring, international distribution networks and internet channels, it is clear that low labour costs and market access are no longer competitive differentiators. More and more companies are looking to designing and developing new products and services as a crucial source of competitive advantage, differentiation, growth and profitability.
Strategic R&D Management is about how organisations make product innovation happen. It helps senior managers engage in and support product innovation in a way that drives rather than dissipates heir business strategy. You will learn how to manage product innovation as a strategic business process that cuts across and involves multiple functions. By using a framework for R&D, you will be able to deliver more and better product innovation to your company. For over 20 years, the Strategic R&D Management programme has been constantly evolving, consistently remaining at the forefront of product development business concern.
- View R&D from a strategic perspective rather than a collection of development projects
- Build tools to translate business strategy into a portfolio of innovation initiatives, and to measure performance of uncertain and long-term innovation
- Build processes and structures to enhance the capability of your organisation to generate creative ideas for different purposes and with different degrees of novelty