Public organisations like their private counterparts are required to set priorities and allocate resources within the constraint of limited funding. A systematic and deliberate approach to developing sustainable revenue generation is vital, directed at policy priorities in a transformable manner. Participants will be shown the new approaches and techniquies for revenue generation. They will also learn the approaches and methods that can be applied to ensure the effective collection of revenues due, minimizing leakage and non-payment. Expenditure management will be considered in the context of maximizing medium term predictability and effective prioritization.
For professional public managers such as Directors and other Executives in Federal, States and Local Government Ministries, Parastatals, Agencies and NGOs who are desirous of learning how marketing turns out to be the best planning platform for a public agency that wants to meet citizen needs and deliver real value