Marketing mix is changing and known methods for promoting educational institutions are also becoming increasingly ineffective. Internet and electronic communications for example, have caused a paradigm shift in education marketing in tertiary institutions and their course contents. Modern day’s schools and educators must recognise this phenomenon and adapt their marketing activity and course contents to fully exploit this new trend, else will lose ground against competitors.This course will acquaints participants with knowledge of marketing communications and Internet marketing techniques which if consistently applied can transform students’ registration and quality of education these students receive.
This will be a must- attend course for any marketing professional or lecturer working in the education sector with responsibility for communications activity and strategy or who needed to be updated with contemporary marketing ideas and developments. These include, Student Admissions Officers & Registrars, Marketing lecturers, Marketing & PR Communications Managers, Development Executives and Senior Management in Education