Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Market Research: Fundamental and Applications - Dubai

By: Reenel Associates

United Arab Emirates

04 - 15 May, 2015  12 days

Follow Event

  

By the end of the program, participants will be able to:

  • Use marketing research to close information gaps and enrich the marketing plan with winning strategies.
  • Plan, design and execute vital marketing research projects.
  • Know why, when and how to use a variety of research methods and techniques such as surveys, focus groups, conjoint analysis and more.

Who should attend?

Marketing executives: who need grounding in marketing research principles and methodologies. The program is also ideal for those who will become engaged in planning, designing and executing marketing research projects and for those whose job is to supervise the work of third party agencies hired to conduct research projects on behalf of the participant's organization.

Program Outline:

  • Definitions and Concepts
  • What is Marketing Research?
  • Primary and Secondary Research
  • Quantitative and Qualitative Research
  • Steps in Marketing Research
  • Defining the Objective
  • Choosing the Methods
  • Obtaining the Data
  • Analyzing the Data
  • Recommendations and Application

 

Dubai May 04 - 15 May, 2015

08053338830; 08135880772

Related Courses
Measuring Performance in the Public Sector Using KPIs Measuring Performance in the Public Sector Using KPIs

3 days, 06 - 08 Nov, 2017 

2017-11-06 12:11:00
Abuja FCT, Nigeria

Reenel Associates

The public sector is increasingly under pressure to match private sector performance and practices. Stakeholders demand the best out of their public sector entities with clear focus on wider society, ...

Senior Secretaries and Personal Assistants’ Programme Senior Secretaries and Personal Assistants’ Programme
On going

11 days, 18 - 28 Sep, 2017 

2017-09-18 12:09:00
Abuja FCT, Nigeria

Reenel Associates

This course is ideal for administrators, office managers, executive secretaries and personal assistants seeking to build on essential practical skills to improve knowledge of office ...

Employee Relations: Roles and Responsibilities Employee Relations: Roles and Responsibilities

5 days, 11 - 15 Dec, 2017 

2017-12-11 12:12:00
United Arab Emirates

Reenel Associates

Despite the evolution of the functions under human resources, employee relations is still considered to be a grey function. Employee relations staff are expected to administer, report on operational ...

Conference on Power of the Effective Female Executive Conference on Power of the Effective Female Executive

2 day, 18 - 19 Oct, 2017 

2017-10-18 12:10:00
Abuja FCT, Nigeria

Reenel Associates

Take advantage of this conference on power of the effective female executive and be taught a 360 degree turnaround on how to get the optimum utilization of your potentials’ in this total ...