Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Market Research: Fundamental and Applications - USA

By: Reenel Associates

United States of America (USA)

06 - 10 Apr, 2015  5 days

Follow Event

  

By the end of the program, participants will be able to:

  • Use marketing research to close information gaps and enrich the marketing plan with winning strategies.
  • Plan, design and execute vital marketing research projects.
  • Know why, when and how to use a variety of research methods and techniques such as surveys, focus groups, conjoint analysis and more.

Who should attend?

Marketing executives: who need grounding in marketing research principles and methodologies. The program is also ideal for those who will become engaged in planning, designing and executing marketing research projects and for those whose job is to supervise the work of third party agencies hired to conduct research projects on behalf of the participant's organization.

Program Outline:

  • Definitions and Concepts
  • What is Marketing Research?
  • Primary and Secondary Research
  • Quantitative and Qualitative Research
  • Steps in Marketing Research
  • Defining the Objective
  • Choosing the Methods
  • Obtaining the Data
  • Analyzing the Data
  • Recommendations and Application

 

USA Apr 06 - 10 Apr, 2015

08053338830; 08135880772

NST PPC Advert
Related Courses
Public Relations and Media Skills Public Relations and Media Skills

3 days, 10 - 12 Sep, 2018 

2018-09-10 12:09:00
Abuja FCT, Nigeria

Reenel Associates

PR professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting ...

Product Launch and Management Product Launch and Management

5 days, 10 - 14 Dec, 2018 

2018-12-10 12:12:00
Ghana

Reenel Associates

The product launch and management course provides all that is needed to develop an integrated product launch plan. It ensures that nothing goes haywire when the product goes live in the market. This ...

Career Development and Succession Planning Course Career Development and Succession Planning Course
On going

12 days, 16 - 27 Apr, 2018 

2018-04-16 12:04:00
State, Nigeria

Reenel Associates

60% of organizations have no process for succession planning. This interactive course will enable you to consider the latest methodologies and strategies related to successful engagement, career ...

IT Infrastructure and Disaster Recovery Planning IT Infrastructure and Disaster Recovery Planning

3 days, 20 - 22 Aug, 2018 

2018-08-20 12:08:00
Abuja FCT, Nigeria

Reenel Associates

This course provides participants with concrete solutions, strategies and insights into the delivery of an effective IT infrastructure and disaster recovery plan with the goal of establishing ...