Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

New Product Launch Using Marketing Communication - USA - 2nd Run

By: Reenel Associates

United States of America (USA)

17 - 28 Aug, 2015  12 days

Follow Event

  

By the end of the program, participants will be able to:

  • Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today's consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and smoothing the launch process.

Who should attend?

All staff concerned with their organization's growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning.

Program Outline:

  • New Product Development
  • NPD Definitions and Challenges
  • NPD Objectives and Critical Success Factors
  • NPD Reasons for Success and Failures
  • NPD as a Key Marketing Strategy
  • Assessing Commercial Viability
  • The New Product Development Process
  • Idea Generation and Screening
  • Concept Development and Testing
  • Marketing Strategy
USA Aug 17 - 28 Aug, 2015

08053338830; 08135880772

Related Courses
Marketing Communications and Media Planning Workshop Marketing Communications and Media Planning Workshop

3 days, 04 - 06 Oct, 2017 

2017-10-04 12:10:00
Abuja FCT, Nigeria

Reenel Associates

'Advertising and marketing' communication is the art and business of developing and communicating messages which effectively provide consumers with information about products, services and ...

Interpersonal Communication Skills Interpersonal Communication Skills

3 days, 01 - 03 Nov, 2017 

2017-11-01 12:11:00
Abuja FCT, Nigeria

Reenel Associates

Organizational success depends upon the ability of team members to communicate with each other using multiple means and channels. Our interactions with others will determine how we are being ...

Fundamentals of Purchasing Fundamentals of Purchasing

3 days, 06 - 08 Dec, 2017 

2017-12-06 12:12:00
Abuja FCT, Nigeria

Reenel Associates

What makes a successful buyer in this age? In this course, we will discuss all the tools and techniques required to become a successful buyer. We will also cover the basic principles of the ...

The Effective Female Leader The Effective Female Leader
On going

12 days, 18 - 29 Sep, 2017 

2017-09-18 12:09:00
Abuja FCT, Nigeria

Reenel Associates

This course creates confident and powerful female leaders: women who are ready to step up and be acknowledged for the great leaders they truly are. By the end of this course, participants will be ...