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Senior Management Program: A Mini “MBA” - USA

By: Reenel Associates

United States of America (USA)

03 - 07 Aug, 2015  5 days

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By the end of the program, participants will be able to:

  • Identify the characteristics of the new workplace.
  • Apply the skills of a senior manager and leader.
  • Practice the foundations of business analysis.
  • Apply the latest management concepts and techniques to their current managerial position, with particular emphasis on strategy formulation, economic analysis, marketing and sales, finance, human resources and organizational behaviour.
  • Develop and practice the specific skills required for managing successfully in a multi-cultural environment.

Who should attend?

All senior and middle managers (present and potential) who need to complement their technical and administrative knowledge with advanced multi-disciplinary managerial skills.

Program Outline:

  • The Management Challenge and the New Workplace
  • Modern Management Thought
  • The New Workplace and Organizational Challenges - New Managerial Roles
  • High Performance Management Practices
  • The Role of Intangible Assets
  • Marketing Management
  • Marketing Concepts and Fundamentals
  • Scanning the External and Internal Environments for Marketing Purposes
  • Segmentation, Targeting, and Positioning
  • Product and Promotion Mix Strategies across the Product Life Cycle
USA Aug 03 - 07 Aug, 2015

08053338830; 08135880772