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Airport Route Development and Commercial Management - Italy

By: International Air Transport Association (IATA)


11 - 15 May, 2015  5 days

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This course gives you the tools to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non-aeronautical profit sources
  • Evaluate new and alternative revenue streams

Course content

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Using differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non-aeronautical revenue streams
  • Investing in marketing intelligence
  • The commercial management structure

Who should attend?

This is a specialized course recommended for management and consultants working for:

  • Airports
  • Airport operators
  • Airlines affected by airport privatization

Prerequisites: Prior knowledge of airport business and operations is recommended

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

  • Airport Strategic Management Diploma
  • Airline Management Diploma
Italy, Rome May 11 - 15 May, 2015
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+41.22.770.2565, +41.79.735.1062