Essential Selling Skills Who is it for? The best salespeople are those who keep their sales story simple. They listen very carefully to what their customers say they want, and then sell them on what their product or service will do for them. Not what it is, how it does it or what it is made of, but what it will do for that customer to satisfy their identified needs. This course will enable participants to develop a proactive, dynamic and structured approach to sales and enhance sales performance.