Marketing is very crucial to the success and growth of a business because securing a customer is the major challenge for every business owner.
Since marketing involves a two way flow of information between the customer and seller, modern techniques in marketing tend to regard identification of needs, wants and values of customer as the starting point.
This workshop holding in Abia state is therefore, designed to equip participants with modern marketing techniques aimed at attaining customers’ satisfaction.
On completion of this workshop, participants should be able to
- Segment and define their target markets
- Access the needs of the market
- Apply the marketing techniques in their enterprises
- Identify appropriate marketing strategy.
Entrepreneurs of Micro, Small and Medium Enterprises and Prospective Investors
Discussions, Group Interactive Sessions, Case Studies