Oil and Gas Petroleum Marketing Management (London)

By the conclusion of the specified learning and development activities of Oil and Gas Petroleum Marketing Management, delegates will be able to:

• Gain expertise in general and specific marketing issues;
• Design and implement an effective marketing strategy;
• Effect a sustainable marketing Campaign;
• Demonstrate an understanding of the salient factors affecting the price of oil;
• Use PESTEL Analysis to predict future oil prices;
• Demonstrate an enhanced knowledge of the value and problems of spot-selling of oil and gas;
• Provide an informed advice on the role of the 'Futures Market' in driving the price of oil;
• 'Position' their establishment to take advantage of oil and gas consumers' desire to 'Hedge'!
• Demonstrate an understanding of oil as gas derivatives;
• Demonstrate an enhanced understanding of the 'Derivatives Market'.