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International Trade Promotion and Marketing Course - Diploma Postgraduate

By: HRODC Postgraduate Training Institute

United Arab Emirates

15 - 26 Jan, 2018  12 days

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GBP 10,000

By the conclusion of the specified learning and development activities of International Trade Promotion and Marketing Course, participants will be able to:

  • Distinguish between different approaches to marketing and their underlying philosophies;                                                            
  • Demonstrate an awareness of the importance of the marketing mix to product or service success;
  • Enumerate the different stages in the product life cycle;
  • Demonstrate an understanding of why some manufacturers are only interested in particular life cycle stage;
  • Specify the implications of particular life cycle stage for the success or demise of particular entrants or players;
  • Determine the marketing strategy that is appropriate for particular stage of the product life cycle;
  • Conduct an internal organisational analysis;
  • Conduct an external organisational analysis;
  • Conduct a sector analysis;
  • Determine key success factors;
  • Devise a workable marketing strategy for an organisation;
  • Demonstrate an understanding of the need to develop dealers and maintain their loyalty;
  • Determine the appropriate marketing strategy for particular stages in the life cycle of a product or service;
  • Demonstrate the role of international trade in global economy;
  • Establish the role of international trade in economic development, sustainability and growth;
  • Take a viable position in trade openness and productivity debate;
  • The world trade agreement (WTA) 1994;
  • Demonstrate an understanding of the role of national exhibitions, (expositions) in promoting export trade;
  • Demonstrate their ability to organise and manage national exhibitions;
  • Demonstrate the ability to organise national delegation and exhibitors for international exhibitions;
  • Suggest at least 3 major contributions that international trades associations are likely to make to their export efforts;
  • Name at least 3 international trades associations, establishing their major objectives; and
  • Exhibit an understanding of the winning factors in bilateral trade agreements.

This International Trade Promotion and Marketing Course - Diploma Postgraduate (Dubai) is designed for:

  • Marketing Executives;
  • Marketing Managers;
  • Product Managers;
  • Relationship Managers;
  • Marketing Analysts;
  • Marketing Communication Specialists;
  • Marketing Researchers;
  • Sales Managers;
  • Sales Executives;
  • Marketing and Sales Personnel;
  • Corporate Directors;
  • Divisional Directors;
  • Marketing Lecturers;
  • Marketing Consultant;
  • Brand Managers;
  • Life Cycle Specialists;
  • Business Consultants;
  • Business Owners;
  • Entrepreneurs;
  • Those whose job entails developing and implementing business strategies;
  • All others interested in gaining better understanding of International Trade Promotion and Marketing.
Dubai Jan 15 - 26 Jan, 2018
GBP 10,000.00 + 500.00 (VAT)(The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery.)
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+44 7736147507; +44 1902 763607; +44 2071935906

We offer very attractive discount for groups of 3 and more people, from the same organisation, taking the same course. Courses are delivered in over 30 Cities including Miami, London, Dubai, Kuala Lumpur, Paris, Milan.
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