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International Trade Promotion and Marketing Course - Diploma Postgraduate

By: HRODC Postgraduate Training Institute, A Postgraduate-Only Institution

United Arab Emirates

13 - 24 Aug, 2018  12 days

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GBP 10,000

By the conclusion of the specified learning and development activities of International Trade Promotion and Marketing Course, participants will be able to:

  • Distinguish between different approaches to marketing and their underlying philosophies                                              
  • Demonstrate an awareness of the importance of the marketing mix to product or service success;
  • Enumerate the different stages in the product life cycle;
  • Demonstrate an understanding of why some manufacturers are only interested in particular life cycle stage;
  • Specify the implications of particular life cycle stage for the success or demise of particular entrants or players;
  • Determine the marketing strategy that is appropriate for particular stage of the product life cycle;
  • Conduct an internal organizational analysis;
  • Conduct an external organizational analysis;
  • Conduct a sector analysis;
  • Determine key success factors;
  • Devise a workable marketing strategy for an organization;
  • Demonstrate an understanding of the need to develop dealers and maintain their loyalty;
  • Determine the appropriate marketing strategy for particular stages in the life cycle of a product or service;
  • Demonstrate the role of international trade in global economy;
  • Establish the role of international trade in economic development, sustainability and growth;
  • Take a viable position in trade openness and productivity debate;
  • The world trade agreement (WTA) 1994;
  • Demonstrate an understanding of the role of national exhibitions, (expositions) in promoting export trade;
  • Demonstrate their ability to organize and manage national exhibitions;
  • Demonstrate the ability to organize national delegation and exhibitors for international exhibitions;
  • Suggest at least 3 major contributions that international trades associations are likely to make to their export efforts;
  • Name at least 3 international trades associations, establishing their major objectives; and
  • Exhibit an understanding of the winning factors in bilateral trade agreements.

This International Trade Promotion and Marketing Course - Diploma Postgraduate (Dubai) is designed for:

  • Marketing Executives;
  • Marketing Managers;
  • Product Managers;
  • Relationship Managers;
  • Marketing Analysts;
  • Marketing Communication Specialists;
  • Marketing Researchers;
  • Sales Managers;
  • Sales Executives;
  • Marketing and Sales Personnel;
  • Corporate Directors;
  • Divisional Directors;
  • Marketing Lecturers;
  • Marketing Consultant;
  • Brand Managers;
  • Life Cycle Specialists;
  • Business Consultants;
  • Business Owners;
  • Entrepreneurs;

Those whose job entails developing and implementing business strategies;

All others interested in gaining better understanding of International Trade Promotion and Marketing.

Durban; Dubai; London;Kuala Lumpur; Amsterdam; Paris; Brussels Aug 13 - 24 Aug, 2018
GBP 10,000.00 + 500.00 (VAT)(The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery.)
(Convert Currency)

Ms. Michelle +442071938392; +447487877573; +639368309409

We offer very attractive discount for groups of 3 and more people, from the same organisation, taking the same course. Courses are delivered in over 30 Cities including Miami, London, Dubai, Kuala Lumpur, Paris, Milan.
Prof. Dr. R. B. Crawford
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