Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Key-Account Managers Training

By: Tom Associates Training  

Lagos State, Nigeria

27 - 29 Jan, 2016  3 days

Follow Event

  

NGN 115,500

Key-Account Managers Training course teaches participants the relevant marketing, selling and relational skills needed today to grow and keep an Account for life. Managers of Key Accounts should be ever so vigilant not to “supply ammunitions to competitors” because in every forward looking company, its Key Accounts are “tangible external assets” and “partners for profit” to the Company.

For your assets to continue to yield maximally, it must be effectively and efficiently managed. If indeed “80%” of our current business comes from “20%” of our Key Accounts, they need to be strategically managed for better returns. If losing an account is “very painful”, that account must be a key account. We must, therefore, manage the account like an Asset.

Course Contents

DAY ONE

  • Defining and Identifying Your Key Account
  • Why a Key Account is Important
  • Why a Key Account is Different
  • What Can Make You a Successful Key-Account Manager?
  • From the organization’s perspective
  • From personal perspective
  • Skills and qualities
  • A Key Account Manager as a Business Partner:
  • Climbing the customer perception ladder

DAY TWO

  • Discovering Business Opportunities:
  • Opportunities galore
  • Sales information
  • Prioritizing the opportunities
  • Key Account Development Plan:
  • Setting Key Account objectives
  • Key Account strategies:
  • Tactics to block real or potential competitors
  • Managing the Key Account Relationship:
  • Increasing the relevant influence
  • Understanding the decision making process
  • Identifying the customer internal politics
  • Contact and networking plan

DAY THREE

  • Solution Selling
  • Communication Acumen:
  • Presentation skills
  • Negotiation skills
  • Communications programme and functions
  • Crafting the right messages
  • Employing the appropriate tools
  • Essentials of careful timing of communications
  • Internal Capabilities and Support:
  • Getting organized
  • Working as a team
  • Account meetings
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Jan 27 - 29 Jan, 2016
NGN 115,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Customer Experience Management Customer Experience Management

3 days, 15 - 17 Nov, 2017 

2017-11-15 12:11:00
Lagos State, Nigeria

Tom Associates Training

Customers, truly, provide the sources of the lifeblood for any business. But truly also, not all customers of any business are created equal. Some require more attention than others. By gaining ...

Public Sector Service Transformation: The Enablers of Service Modernization Public Sector Service Transformation: The Enablers of Service Modernization

5 days, 16 - 20 Oct, 2017 

2017-10-16 12:10:00
Lagos State, Nigeria

Tom Associates Training

This is a strategic capacity building programme designed to serve the needs of future developments of the public service and Government Enterprises management. It is to prompt review of particular ...

Financial Modeling and Forecasting Techniques Using Advanced Excel Tools Financial Modeling and Forecasting Techniques Using Advanced Excel Tools

4 days, 26 - 29 Sep, 2017 

2017-09-26 12:09:00
Lagos State, Nigeria

Tom Associates Training

Modeling techniques that this course teaches are used in investment appraisal, capital planning, budgeting, valuation, financial analysis, and forecasting to make accurate financial and business ...

Monitoring and Evaluation (M and E) of Government Projects Monitoring and Evaluation (M and E) of Government Projects

5 days, 19 - 23 Jun, 2017 

2017-06-19 12:06:00
Lagos State, Nigeria

Tom Associates Training

The country is as exposed as any country to the growing pressures on government for good governance, accountability, greater development effectiveness and delivery of tangible results. Accompanying ...