Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Key-Account Managers Training

By: Tom Associates Training  

Lagos State, Nigeria

18 - 20 May, 2016  3 days

Follow Event

  

NGN 115,500

Key-Account Managers Training teaches participants the relevant marketing, selling and relational skills needed today to grow and keep an Account for life. Managers of Key Accounts should be ever so vigilant not to “supply ammunitions to competitors” because in every forward looking company, its Key Accounts are “tangible external assets” and “partners for profit” to the Company.

For your assets to continue to yield maximally, it must be effectively and efficiently managed. If indeed “80%” of our current business comes from “20%” of our Key Accounts, they need to be strategically managed for better returns. If losing an account is “very painful”, that account must be a key account. We must, therefore, manage the account like an Asset.

Course Contents

DAY ONE

  • Defining and Identifying Your Key Account
  • Why a Key Account is Important
  • Why a Key Account is Different
  • What Can Make You a Successful Key-Account Manager?
  • From the organization’s perspective
  • From personal perspective
  • Skills and qualities
  • A Key Account Manager as a Business Partner:
  • Climbing the customer perception ladder

DAY TWO

  • Discovering Business Opportunities:
  • Opportunities galore
  • Sales information
  • Prioritizing the opportunities
  • Key Account Development Plan:
  • Setting Key Account objectives
  • Key Account strategies:
  • Tactics to block real or potential competitors
  • Managing the Key Account Relationship:
  • Increasing the relevant influence
  • Understanding the decision making process
  • Identifying the customer internal politics
  • Contact and networking plan

DAY THREE

  • Solution Selling
  • Communication Acumen:
  • Presentation skills
  • Negotiation skills
  • Communications programme and functions
  • Crafting the right messages
  • Employing the appropriate tools
  • Essentials of careful timing of communications
  • Internal Capabilities and Support:
  • Getting organized
  • Working as a team
  • Account meetings
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 18 - 20 May, 2016
NGN 115,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Office Management Training for Officers and Managers Office Management Training for Officers and Managers

5 days, 04 - 08 Dec, 2017 

2017-12-04 12:12:00
Lagos State, Nigeria

Tom Associates Training

By the time the training ends, Officers and Managers who participate in it will: Have learned how to work well in ways that maintain and improve efficiency and productivity Be able to successfully ...

Advanced Mechanical Drives System Maintenance Advanced Mechanical Drives System Maintenance

5 days, 23 - 27 Oct, 2017 

2017-10-23 12:10:00
Lagos State, Nigeria

Tom Associates Training

The cost of running plant/machinery would continue to increase and may possibly ecome unbearable unless those in charge of maintenance are well informed and are able to apply the skills needed to ...

Advanced Strategic Warehousing and Stores Management Advanced Strategic Warehousing and Stores Management

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

This Advanced Strategic Warehousing and Stores Management will discuss the following Course Objectives Efficient warehouse operations do the following: Provide timely customer service Keep track of ...

Enhancement of Public Sector Commercialization Talent Enhancement of Public Sector Commercialization Talent

5 days, 09 - 13 Oct, 2017 

2017-10-09 12:10:00
State, Nigeria

Tom Associates Training

A standard definition of "Government Business Enterprise" is that it "is an organization that has all of the following characteristics: It has been delegated the financial and ...