Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Key-Account Managers Training

By: Tom Associates Training  

Lagos State, Nigeria

18 - 20 May, 2016  3 days

Follow Event

  

NGN 115,500

Key-Account Managers Training teaches participants the relevant marketing, selling and relational skills needed today to grow and keep an Account for life. Managers of Key Accounts should be ever so vigilant not to “supply ammunitions to competitors” because in every forward looking company, its Key Accounts are “tangible external assets” and “partners for profit” to the Company.

For your assets to continue to yield maximally, it must be effectively and efficiently managed. If indeed “80%” of our current business comes from “20%” of our Key Accounts, they need to be strategically managed for better returns. If losing an account is “very painful”, that account must be a key account. We must, therefore, manage the account like an Asset.

Course Contents

DAY ONE

  • Defining and Identifying Your Key Account
  • Why a Key Account is Important
  • Why a Key Account is Different
  • What Can Make You a Successful Key-Account Manager?
  • From the organization’s perspective
  • From personal perspective
  • Skills and qualities
  • A Key Account Manager as a Business Partner:
  • Climbing the customer perception ladder

DAY TWO

  • Discovering Business Opportunities:
  • Opportunities galore
  • Sales information
  • Prioritizing the opportunities
  • Key Account Development Plan:
  • Setting Key Account objectives
  • Key Account strategies:
  • Tactics to block real or potential competitors
  • Managing the Key Account Relationship:
  • Increasing the relevant influence
  • Understanding the decision making process
  • Identifying the customer internal politics
  • Contact and networking plan

DAY THREE

  • Solution Selling
  • Communication Acumen:
  • Presentation skills
  • Negotiation skills
  • Communications programme and functions
  • Crafting the right messages
  • Employing the appropriate tools
  • Essentials of careful timing of communications
  • Internal Capabilities and Support:
  • Getting organized
  • Working as a team
  • Account meetings
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 18 - 20 May, 2016
NGN 115,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Managing the Learning and Development Function Managing the Learning and Development Function

5 days, 12 - 16 Mar, 2018 

2018-03-12 12:03:00
Lagos State, Nigeria

Tom Associates Training

Because the current roles of Learning and Development (L and D) in all organizations will change in the future in line with the trends in best practices, efforts of the employees in all L and D ...

Facility Maintenance and Management Training Facility Maintenance and Management Training

3 days, 09 - 11 May, 2018 

2018-05-09 12:05:00
Lagos State, Nigeria

Tom Associates Training

This is a programme for Facility Managers and Office Managers who support the Facility Managers. It is to give them the know-how to effectively manage the physical assets. The programme will make all ...

Problem Solving and Decision Making Techniques Problem Solving and Decision Making Techniques

3 days, 27 - 29 Jun, 2018 

2018-06-27 12:06:00
Lagos State, Nigeria

Tom Associates Training

This programme delivers Problem Solving Techniques, one of the unique competencies all managers, whether budding or experienced, must possess. The ability of a manager to solve problems will be ...

Business Literacy - Mastering the Dynamics of Business Drivers Course Business Literacy - Mastering the Dynamics of Business Drivers Course

4 days, 03 - 06 Apr, 2018 

2018-04-03 12:04:00
Lagos State, Nigeria

Tom Associates Training

When development of employees concentrates on or gets limited to technical skills only, their business knowledge is hampered. When employees’ business knowledge is hampered, their ability to ...