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An Introduction to the World of Media and PR

By: London Management Centre

United Kingdom

14 - 18 Mar, 2016  5 days

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GBP 3,600

This exciting and intensive course is intended as an introduction to the world of the Media and PR and will equip participants with knowledge of how it operates, what it expects, the skills it uses and how to deal with them. Among other things, participants will be actively involved in individual and team presentations, will present a recognized speech to the group and compare their performance with the original on tape. 

Who should attend?

This course will benefit executives, managers, government and local government employees, and similar positions who may find themselves interacting with the media or have a need to promote their company to its customers, employees, shareholders or the public.

  • Presentation Skills
  • Organizing and preparing a presentation
  • Understanding your audience
  • Voice control and projection
  • Maintaining interest
  • Handling questions
  • Understanding body language
  • Working with the Media
  • Dealing with the Media in general
  • Dealing specifically with journalists
  • Conducting a Radio Interview
  • Conducting a TV Interview
  • Effective Writing Skills
  • The role of Public Relations
  • The aim: clarity, spelling, punctuation
  • Understanding and presenting market research
  • Understanding and presenting statistics
  • Writing effective PR releases
  • Speaking Publically
  • The skills of speech writing
  • The essence of great speeches
  • Oration techniques of the great speakers
  • Setting the scene for maximum impact
London Management Centre Mar 14 - 18 Mar, 2016
GBP 3,600.00
(Convert Currency)

+44 (20) 7724 6007