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The Complete Marketing Programme

By: London Management Centre

United Kingdom

18 - 22 Jan, 2016  5 days

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GBP 3,600

In today's competitive market place, the role of marketing is becoming more vital for the success of the overall business and its achievements. This course will provide participants with essential marketing skills needed to maximize business opportunities. It will enable them to write and implement a marketing plan within the context of the organization’s strategy and culture, helping to grow the business and improve profitability.

Who should attend?

This challenging course is designed for all those associated with strategy formulation and personnel with responsibility for marketing and customer service functions. Also for those aspiring to become active in an organization’s marketing role.

Marketing

  • The marketing concept and philosophy
  • The evolution of marketing
  • Role and structure of marketing function
  • Types of markets
  • Types of products
  • Market segmentation

Marketing planning, research and information

  • Marketing mix
  • Analysis and using marketing research for decision making process
  • Qualitative and quantitative research methodologies
  • Evaluate the outcomes and quality of a research project

Marketing communications

  • Role of marketing communications
  • Effective marketing communication with customers and stakeholders
  • Types of media
  • Media planning
  • Integrated marketing communications

Marketing Management

  • Manage and motivate a team to delivers results
  • Relationship marketing
  • Social and digital marketing planning
  • Marketing audit considering internal and external factors 

Marketing in Action

  • The marketing plan
  • Identify marketing objectives and plans
  • Set a marketing strategy to meet the objectives
  • Identify steps to implementing the strategy
  • Evaluate the effectiveness of marketing plans and activities
London Management Centre, 92 Seymour Pl, Marylebone, London W1H 2NJ Jan 18 - 22 Jan, 2016
GBP 3,600.00
(Convert Currency)

+44 (20) 7724 6007