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Practical Marketing and Project Management

By: London Management Centre

United Kingdom

18 - 29 Jan, 2016  12 days

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GBP 5,750

This practical course is focused on the development and, delivery, of marketing projects. It familiarizes participants with the skills and techniques of; researching information, preparing proposals and briefs, and implementing a marketing plan. The course also puts emphasis on the implementation of marketing proposals, using effective project management tools, to improve the business opportunities.

Who should attend?

This challenging course is designed for; all those involved in marketing strategy formulation and personnel with the responsibility for marketing and customer service. This course is also aimed at those aspiring to become active within organization’s marketing role, while utilizing the proven project management techniques.

  • Marketing
  • The marketing concept and philosophy
  • The evolution of marketing
  • Types of markets and products
  • Market segmentation
  • Marketing planning, research and information
  • Analysis and using market research for the decision making process
  • Qualitative and quantitative research methodologies
  • Evaluate the outcomes and quality of a research project
  • Marketing communications
  • Role of marketing communications
  • Effective marketing communication with customers and stakeholders
  • Media planning and integrated marketing communications
  • Marketing management
  • Manage and motivate a team in order to deliver results
  • Relationship marketing
  • Social and digital marketing planning
  • Marketing audit, considering internal and external factors
  • Marketing in action
  • Preparing a marketing plan
  • Identify marketing objectives and plans
  • Set a marketing strategy to meet the objectives
  • Identify steps to implement strategy
  • Evaluate the effectiveness of marketing plans and activities
  • Principles of project management
  • Forming a project plan
  • Critical success factors
  • Managing risk in a project
  • Preparation of project budgets
  • Cash flow analysis
  • Effective use of tools and techniques
  • Appraising computer based project management information systems
  • Building successful project teams
  • Leading a successful project
  • Communication and group decision making
  • Cross functional teams
  • Project monitoring and project change control
  • Responding to problems
  • Change management
  • Effective ways of dealing and negotiating with contractors
  • Directing and evaluating the project planning process
London Management Centre, 92 Seymour Pl, Marylebone, London W1H 2NJ Jan 18 - 29 Jan, 2016
GBP 5,750.00
(Convert Currency)

+44 (20) 7724 6007