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Effective Marketing Communications, Media and PR

By: London Management Centre

United Kingdom

07 - 18 Mar, 2016  12 days

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GBP 5,750

All organizations, large or small, public, private or government need to communicate with a range of stakeholders and different Media. This programme will provide participants with knowledge and tools to develop effective marketing communications and understand how Media and PR operate.

It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication. During the course participants will be actively involved in individual and team presentations; will present a recognized speech to the group and compare their performance with the original on tape. The course also includes a visit and tour to the BBC (British Broadcasting Corporation) studios in London.

Who should attend?

This practical programme is designed for marketing managers, marketing professionals and all those who are involved in decision making process of the organizational marketing communications, Media and PR.

  • Presentation skills
  • Organizing and preparing a presentation
  • Understanding your audience
  • Voice control and projection
  • Maintaining interest and handling questions
  • Working with the media
  • Dealing with journalists and the media in general
  • Conducting Radio and TV Interviews
  • Effective writing skills
  • The role of Public Relations
  • The aim: clarity, spelling, punctuation
  • Understanding and presenting market research and statistics
  • Writing effective PR releases
  • Speaking publically
  • The skills of speech writing
  • The essence of great speeches
  • Oration techniques of the great speakers
  • Setting the scene for maximum impact
  • Theories of behavioral and interpersonal relationships
  • Types and uses of communication
  • The need to communicate
  • Barriers to communication
  • Identifying methods and skills of applying assertiveness and its impact on communication
  • The art of saying “No”
  • Handling conflict
  • Giving and receiving feedback
  • Using Neuro Linguistic Programming (NLP) tools in communication
  • Creating a rapport
  • Improving personal and interpersonal relationships
  • Cross-Cultural communication
  • Developing greater sensitivity to cultural differences
  • Avoiding potential cross-cultural pitfalls
London Management Centre, 92 Seymour Pl, Marylebone, London W1H 2NJ Mar 07 - 18 Mar, 2016
GBP 5,750.00
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+44 (20) 7724 6007