Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Customer Relationship Management

By: TSI Limited

Lagos State, Nigeria

21 - 23 May, 2018  3 days

Follow Event

  

NGN 150,000

This training course introduces Customer Relationship Management (CRM) and provides the skills and knowledge required to develop, manage, build and maintain customer relationships. You will develop an understanding of customers and how to meet their divergent needs and how to develop and maximize customer data to establish targeted customer approaches

Learning Objectives:

At the end of this session, participants will be able to:

  • Define major issues, concepts, and techniques of CRM including the history, theory and development of CRM;
  • Identify general management’s perspective on CRM;
  • Recognise why industries use CRM and the impacts of CRM on organizations;
  • Explain issues regarding privacy, ethics and the future of CRM;
  • Relate the impact of CRM on both sales and marketing strategies;
  • Identify the various technology and data platforms options available to implement CRM;
  • Describe the importance of customer relationship management for a business;
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc.;
  • Discuss appropriate CRM program measurement and tools;
  • Identify the important customer services elements in a business;
  • Use customer information to segment and develop customer targeted marketing programs;
  • Select the current top software solutions for CRM

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages
4, Akinpelu Street, Lagos-Ibadan Express Road, Behind Femak Petrol Station, Ibafo Bus stop, Ibafo, Ogun State May 21 - 23 May, 2018
NGN 150,000.00
(Convert Currency)

+1-646-202-8832, 08033467639, 08023019508

Related Courses
Regulatory Updates for Internal Auditors under IFRS Regulatory Updates for Internal Auditors under IFRS

3 days, 18 - 20 Jun, 2018 

2018-06-18 12:06:00
Lagos State, Nigeria

TSI Limited

Increasing regulatory requirements bring increased risk.Regulatory risk continues to be a prominent agenda item on bank boards, as well as on risk and audit committee agendas. With regulatory ...

Hotel Customer Relation Management Hotel Customer Relation Management

3 days, 04 - 06 Jun, 2018 

2018-06-04 12:06:00
Lagos State, Nigeria

TSI Limited

Travellers are becoming more price sensitive, less brand loyal and more sophisticated. To enhance guest loyalty, hotels must focus on developing Customer Relationship Management (CRM) strategies that ...

Working Capital and Debtors Management Working Capital and Debtors Management

3 days, 12 - 14 Nov, 2018 

2018-11-12 12:11:00
Lagos State, Nigeria

TSI Limited

Managing debtors / receivables is a key aspect of working capital management. The objective of accounts receivable management is to ascertain the optimum level of trade credit to offer ...

Supply Chain Management II Supply Chain Management II

3 days, 22 - 24 Oct, 2018 

2018-10-22 12:10:00
Lagos State, Nigeria

TSI Limited

Eliminating functional silos is an imperative if organizations are to achieve the high levels of customer satisfaction and reduce cost demanded of the supply chain. Eliminating these silos ...