Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Customer Relationship Management

By: TSI Limited

Lagos State, Nigeria

14 - 16 Jun, 2017  3 days

Follow Event

  

NGN 195,000

This training course introduces Customer Relationship Management (CRM) and provides the skills and knowledge required to develop, manage, build and maintain customer relationships. You will develop an understanding of customers and how to meet their divergent needs and how to develop and maximize customer data to establish targeted customer approaches

Learning Objectives:

At the end of this session, participants will be able to:

  • Define major issues, concepts, and techniques of CRM including the history, theory and development of CRM;
  • Identify general management’s perspective on CRM;
  • Recognise why industries use CRM and the impacts of CRM on organizations;
  • Explain issues regarding privacy, ethics and the future of CRM;
  • Relate the impact of CRM on both sales and marketing strategies;
  • Identify the various technology and data platforms options available to implement CRM;
  • Describe the importance of customer relationship management for a business;
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc.;
  • Discuss appropriate CRM program measurement and tools;
  • Identify the important customer services elements in a business;
  • Use customer information to segment and develop customer targeted marketing programs;
  • Select the current top software solutions for CRM

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages
Digital Age Halls,Capital Building,332,Ikorodu Road,Idiroko Bus Stop,Near LASU Anthony Lagos. Jun 14 - 16 Jun, 2017
NGN 195,000.00
(Convert Currency)

+1-646-202-8832, 08033467639, 08023019508

Related Courses
Public Private Partnership - Project Finance and PPP Public Private Partnership - Project Finance and PPP

3 days, 21 - 23 Aug, 2017 

2017-08-21 12:08:00
Lagos State, Nigeria

TSI Limited

The concept of PPP obligates a more collaborative relationship between both sectors, fostered by openness and trust. This presents a major shift from the traditional 'arms-length' approach in ...

Selection and Management of Sharia Compliant Funds Selection and Management of Sharia Compliant Funds

3 days, 23 - 25 Oct, 2017 

2017-10-23 12:10:00
Lagos State, Nigeria

TSI Limited

This training covers all the fundamental aspects of the selection and management of Islamic law (sharia)-compatible funds. Learning Objectives: At the end of this session, participants will be able ...

Investment Skill Management Investment Skill Management

3 days, 06 - 08 Dec, 2017 

2017-12-06 12:12:00
Lagos State, Nigeria

TSI Limited

In finance, investment is the commitment of funds by buying securities or other monetary or paper (financial) assets in the money markets or capital markets, or in fairly liquid real assets, such as ...

Corporate Tax Accounting Corporate Tax Accounting

3 days, 07 - 09 Aug, 2017 

2017-08-07 12:08:00
Lagos State, Nigeria

TSI Limited

Often times, companies are faced with the puzzle of how to swim out of the tax haze. This function requires specialist skills and a painstaking disposition. Applying tax rates, incentives and credit ...