Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Hotel Customer Relation Management

By: TSI Limited

Lagos State, Nigeria

04 - 06 Jun, 2018  3 days

Follow Event

  

NGN 150,000

Travellers are becoming more price sensitive, less brand loyal and more sophisticated. To enhance guest loyalty, hotels must focus on developing Customer Relationship Management (CRM) strategies that aim to seek, gather, store and share guest information throughout the entire organization for creating personalized, unique guests experiences.

Learning Objectives:

At the end of this session, participants will be able to:

  • Define major issues, concepts, and techniques of CRM including the history, theory and development of CRM
  • Identify general management’s perspective on CRM
  • Recognise why industries use CRM and the impacts of CRM on organizations
  • Explain issues regarding privacy, ethics and the future of CRM
  • Relate the impact of CRM on both sales and marketing strategies
  • Identify the various technology and data platforms options available to implement CRM
  • Describe the importance of customer relationship management for a business
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc
  • Discuss appropriate CRM program measurement and tools
  • Identify the important customer services elements in a business
  • Use customer information to segment and develop customer targeted marketing programs
  • Select the current top software solutions for CRM.

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages
4, Akinpelu Street, Lagos-Ibadan Express Road, Behind Femak Petrol Station, Ibafo Bus stop, Ibafo, Ogun State. Jun 04 - 06 Jun, 2018
NGN 150,000.00
(Convert Currency)

+1-646-202-8832, 08033467639, 08023019508

Related Courses
Competitive Strategy Course Competitive Strategy Course

3 days, 08 - 10 Oct, 2018 

2018-10-08 12:10:00
Ogun State, Nigeria

TSI Limited

This training course teaches analysis of strategic decisions facing an organization. The primary emphasis is on decisions at the line of business (rather than corporate) level, and the primary ...

Understanding Financial Statement	Understanding Financial Statement

3 days, 29 - 31 Oct, 2018 

2018-10-29 12:10:00
Lagos State, Nigeria

TSI Limited

This course is designed to explain how financial measures of corporate performance are calculated and used to assess credit worthiness of a business. The course covers the basics of financial ...

The Effective Secretary/Personal Assistant Course The Effective Secretary/Personal Assistant Course

3 days, 04 - 06 Jul, 2018 

2018-07-04 12:07:00
Ogun State, Nigeria

TSI Limited

Success depends on the abilities of support staff. As organization worldwide have streamlined and computerized, support staff has become key to an organization’s success. More often than not, ...

Selection and Management of Sharia Compliant Funds Selection and Management of Sharia Compliant Funds

3 days, 15 - 17 Oct, 2018 

2018-10-15 12:10:00
Lagos State, Nigeria

TSI Limited

This training covers all the fundamental aspects of the selection and management of Islamic law (sharia)-compatible funds. Learning Objectives: At the end of this session, participants will be able ...