Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration: Battles for Market Share

By: Tom Associates  

Lagos State, Nigeria

16 - 19 Feb, 2016  4 days

Follow Event

  

NGN 136,500

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets - wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Broad Competencies Addressed

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.

Course Contents

Day One

  • Personal Selling Skills
  • Implementing the Sales Strategy
  • Developing the Major Accounts

Day Two

  • Outlets Management
  • Relationship Management Competencies

Day Three

  • Rules of Commercial Negotiation
  • Common Negotiation Tactics

Day Four

  • Merchandising
  • “Brain Sell”
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Feb 16 - 19 Feb, 2016
NGN 136,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Big Data Analysis and Dashboards with Microsoft Excel for Buisness Analysis Course Big Data Analysis and Dashboards with Microsoft Excel for Buisness Analysis Course

3 days, 05 - 07 Dec, 2018 

2018-12-05 12:12:00
Lagos State, Nigeria

Tom Associates

This Big Data Analysis and Dashboards with Microsoft Excel for Buisness Analysis Course Contents DAY ONE Pivot Table Default Pivot Table Tabular Pivot Table Pivot Table Filtering Making a very ...

Protocol, Public Relations and Event Management Course Protocol, Public Relations and Event Management Course

5 days, 07 - 11 May, 2018 

2018-05-07 12:05:00
Lagos State, Nigeria

Tom Associates

The objectives of this Course Protocol, Public Relations and Event Management inckudes: Arrange and provide protocol services including logistics requirements. Organise travel preparations and ...

Successful Business Pitch Successful Business Pitch

2 day, 05 - 06 Jul, 2018 

2018-07-05 12:07:00
Lagos State, Nigeria

Tom Associates

What is the significance of a business pitch? Entrepreneur sets out to seek financing - this is an idea about how to pitch an investor The Business seeks to raise additional working capital - the ...

Basic Management Process Course: Early Stage Managers Development Programme Basic Management Process Course: Early Stage Managers Development Programme

3 days, 18 - 20 Apr, 2018 

2018-04-18 12:04:00
Lagos State, Nigeria

Tom Associates

A three-day programme with which to charge young management-hopefuls to man special functions that can move them to higher managerial positions. The course will define management skills and ...