Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration: Battles for Market Share

By: Tom Associates Training  

Lagos State, Nigeria

16 - 19 Feb, 2016  4 days

Follow Event

  

NGN 136,500

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets - wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Broad Competencies Addressed

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.

Course Contents

Day One

  • Personal Selling Skills
  • Implementing the Sales Strategy
  • Developing the Major Accounts

Day Two

  • Outlets Management
  • Relationship Management Competencies

Day Three

  • Rules of Commercial Negotiation
  • Common Negotiation Tactics

Day Four

  • Merchandising
  • “Brain Sell”
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Feb 16 - 19 Feb, 2016
NGN 136,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Public Sector Service Transformation: The Enablers of Service Modernization Public Sector Service Transformation: The Enablers of Service Modernization

5 days, 10 - 14 Jul, 2017 

2017-07-10 12:07:00
Lagos State, Nigeria

Tom Associates Training

This is a strategic capacity building programme designed to serve the needs of future developments of the public service and Government Enterprises management. It is to prompt review of particular ...

Customer Care Essentials Customer Care Essentials

3 days, 18 - 20 Oct, 2017 

2017-10-18 12:10:00
Lagos State, Nigeria

Tom Associates Training

The programme focuses on the organization’s employees attaining: Excellent responsiveness in serving customers Good service ethics Creativity that can lead to new service advancements ...

Corporate Restructuring, Mergers and Acquisition Course Corporate Restructuring, Mergers and Acquisition Course

3 days, 10 - 12 Jul, 2017 

2017-07-10 12:07:00
Lagos State, Nigeria

Tom Associates Training

This course will discuss the following Module 1: General Introduction to Mergers Module 2: Mergers Types and classification Module 3: Key Considerations in Mergers/Acquisitions Module 4: Regulatory ...

Strategic Procurement and Vendor Management Course Strategic Procurement and Vendor Management Course

5 days, 13 - 17 Nov, 2017 

2017-11-13 12:11:00
Lagos State, Nigeria

Tom Associates Training

This course provides participants with the necessary knowledge and skills to effectively and efficiently manage company and project procurement functions. The topics covered will include: The ...