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Marketing Skills for Non-Profit Organizations

By: Budding Heights Development Company

Lagos State, Nigeria

22 - 24 Mar, 2016  3 days

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NGN 80,000

Not-for-profit organizations are offering a specific product or service in the immediate society. It has become a common place for these organizations to effectively sell the vision and mission better than they sell their products/services. In a society where an individual is inundated with a myriad of information, non-profit organizations cannot expect the programs to sell themselves. It is now a must for non-profit organization to actively engage in marketing strategies.

Learning Objectives

  • Participants will be exposed to practical and proven principles applicable to make their businesses successful.
  • With examples they can relate with, participants will acquire knowledge of recent developments in non-profit marketing including but not limited to new media and fundraising.

Course Features

The course will look at the following areas:

  • Fundamentals of marketing
  • Developing marketing mix strategies for non-profit marketing programmes
  • Planning executing non-profit marketing programmes
  • Steps in marketing a non-profit organization
  • Effective use of social media
  • Employing Cause-related marketing
  • Fundamentals of fundraising
  • Practical skills in fundraising
  • Donors motivation theories and influence of funding sources
  • Research skills and analytical techniques in donors sourcing
  • Grants proposal writing
  • Building a Gift Chart and matching Giving Circles
  • Financial skills for fundraisers
Best Western Starfire Hotel, 128 Joel Ogunnaike Street, GRA Ikeja, Lagos Mar 22 - 24 Mar, 2016
NGN 80,000.00
(Convert Currency)

+234 810 495 1079, +234 701 881 7970