Effective Marketing through Events

With increasing opportunities for companies to take their organizations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Learning Objectives

• Create a business case and strategy for using events.
• Improve the quality and reduce the cost of event organizing.
• Learn about new areas of meeting design and event technology.
• Understand legal issues affecting events.
• Develop techniques for internal management.
• Increase delegate attendance.
• Understand and use event technology.
• Negotiate contracts.
• Deliver memorable events.
• Explore new methodologies for evaluating events effectively.