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Developing and Implementing a Marketing Plan

By: Budding Heights Development Company

Lagos State, Nigeria

08 - 10 Jun, 2016  3 days

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NGN 80,000

The Marketing Plan is an integral part of any marketing department as this is the guide used in achieving the goals of an organization. Developing a successful plan therefore involves understanding the knowledge of what goes into a plan and how to craft it, and utilizing leadership and collaboration skills to effectively communicate the plan and execute it.

Learning Objectives

  • Best practices in marketing? Why is it important?
  • Key marketing concepts and terminology: the marketing mix, understanding the macro and micro environment, SWOT analysis, strategic decisions and tools, the action plan
  • The marketing plan and its importance to a business
  • How to develop a working marketing plan: the environmental analysis, creating an overview, SWOT analysis, segmentation, strategies, the action plan
  • How to prepare your mission statement and vision for the upcoming year
  • Discover and define your niche markets
  • Develop your value proposition
  • Develop and plan your marketing strategy.
  • Develop your marketing mix.
  • Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

Course Features

  • The Role of Marketing Planning
  • What’s in a marketing plan?
  • Writing a marketing plan
  • Summarize the situation analysis and understand the target consumer and market segmentation
  • Developing marketing objectives and strategies
  • Developing tactics and implementation plan
  • Identifying core product/service benefits and differentiators
  • Understanding the need for and the ability to develop contingency plans
  • Approaches to formulate budget allocation and build the marketing forecast
  • Defining how to monitor and manage performance by linking the plan to a marketing scorecard
  • Communicating the plan to stakeholders and partners
  • Taking the plan to the next level
Best Western Starfire Hotel, 128 Joel Ogunnaike Street, GRA Ikeja, Lagos Jun 08 - 10 Jun, 2016
NGN 80,000.00
(Convert Currency)

+234 810 495 1079, +234 701 881 7970