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Retail Selling Skills and Merchandising

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

17 - 18 Mar, 2016  2 day

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NGN 87,500

This highly intensive retail sales training will equip sales staff and supervisors with the necessary competence and attitude to increase sales and create long-term customer loyalty. The training workshop is highly practical and interactive in nature, with lots of role-playing to practice the skills learnt.

Learning Objectives:

Participants will:

  • Make the first contact and create the right impression
  • Open the communication with customers
  • Give the right information on specific products
  • Overcome the obstacles during selling process
  • Get customers to make the buying decision
  • Up sell and cross sell to earn more on each sale and make additional sales
  • Build lasting relationship with your customers
  • Learn how merchandising increases sales
  • Create eye catching displays
  • Distinguish between ‘Hard Sell’ and ‘Soft Sell’ techniques

Learning Contents:

  • Overview of retail selling
  • Making the first contact
  • Dealing with different customer types
  • Questioning/Probing skills to discover the customer’s real needs and wants.
  • Retail Selling Process.
  • Upselling and Cross selling
  • Basics of retail merchandising
  • Determining your merchandising goals
  • Developing a merchandising strategy
  • Analysing your customer traffic flow
  • Evaluating your store fixtures
  • Merchandising your product lines
  • Dos and Don’ts of retail selling

Who Should Attend

All retail sales staff, plus team leaders and supervisors accountable for sales

10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Mar 17 - 18 Mar, 2016
NGN 87,500.00
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