Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Marketing and Relationship Management

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

07 - 09 Mar, 2016  3 days

Follow Event

  

NGN 98,500

Businesses must learn how to transit from mere transactions to building partnership. This training course provides a clear understanding of relationship marketing and how to implement it in order to achieve enduring and profitable relationships with your customers and suppliers.

Learning Objectives:

Participants will:

  • Understand the inter face between selling and marketing
  • Acquire consultative and value-added selling skills
  • Learn the process of strategic account management
  • Selling with NLP
  • Understand the concept of Customer Life Value CLV
  • Acquire persuasive communication skills (Multilevel listening, questioning, advocacy skills)
  • Creatively handle objections and close
  • Build  customer loyalty

Learning Contents:

  • Fundamentals of relationship marketing
  • Developing war fare mentality for marketing success
  • Developing useful leads and prospecting for new business
  • Inspiring existing customers to do more business with you
  • Setting marketing focus and sticking to it
  • 7 sentence approach to customer planning
  • Monitoring competitor activities
  • Developing appropriate marketing communication techniques
  • Planning and preparing for a marketing call
  • Identifying and handling decision makers and influencers.
  • How to resolve customer concerns
  • Managing marketing time and territory
  • Handling objections
  • Negotiating styles that win business
  • Building customer loyalty
  • Competitive analysis from customers’ perspectives

Who Should Attend

Executives and managers in banks, insurance, manufacturing and service industries with responsibilities for marketing and business development.

10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Mar 07 - 09 Mar, 2016
NGN 98,500.00
(Convert Currency)

08023060462

NST PPC Advert
Related Courses
Creative Problem Solving and Decision Making Course Creative Problem Solving and Decision Making Course

2 day, 19 - 20 Jul, 2018 

2018-07-19 12:07:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

For effectiveness, organisational problems must be solved at points of occurrence. Equipping people to tackle and resolve problems as they occur prevents crises situations and wastage of vital ...

Strategies for Finding and Winning New Business Course Strategies for Finding and Winning New Business Course

2 day, 24 - 25 May, 2018 

2018-05-24 12:05:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

New business is the engine of every company’s growth and profitability. Your business survival is largely tied to your ability to win new customers and keep the existing ones. This course is ...

Effective Project Management Workshop Effective Project Management Workshop

3 days, 14 - 16 May, 2018 

2018-05-14 12:05:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

The planning and co-ordination of a project, regardless of the size of the project or the organization requires a specific set of competencies in managing time, money, people, and materials. Project ...

Aggressive Market Penetration Course Aggressive Market Penetration Course

3 days, 14 - 16 May, 2018 

2018-05-14 12:05:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

This special three-day programme is designed to stimulate both new and the more experienced sales people, so that they can have cutting-edge skills to improve sales, performance and dominate their ...