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Workshop on Marketing of Goods and Service in Small and Medium Enterprises (SME 614)

By: Administrative Staff College of Nigeria (ASCON)  

Lagos State, Nigeria

14 - 18 Nov, 2016  5 days

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NGN 60,000

The training workshop is designed essentially to equip participants to acquire the skills and knowledge of the latest development in marketing practice with focus on determining customers’ wants and needs and then providing customers with goods and service that meet or exceed their expectations

Workshop Contents

  • The Nigerian Business Environment and Marketing
  • Marketing Planning/Implementation and Key Challenges
  • Principles of Marketing
  • Marketing Research and Sales
  • Selling Strategies
  • Customer Behavior
  • Syndicate Exercise

Target Audience

The workshop is designed for marketing officers sales representatives and procurement officers from both public and private sectors of the economy as well as managers of small and medium enterprises.

Methodology: Lecturette, power point presentation, discussion and syndicate exercises.


ASCON Complex, Topo, Badagry Nov 14 - 18 Nov, 2016
NGN 60,000.00(Per Participant)
(Convert Currency)