The training workshop is designed essentially to equip participants to acquire the skills and knowledge of the latest development in marketing practice with focus on determining customers’ wants and needs and then providing customers with goods and service that meet or exceed their expectations
- The Nigerian Business Environment and Marketing
- Marketing Planning/Implementation and Key Challenges
- Principles of Marketing
- Marketing Research and Sales
- Selling Strategies
- Customer Behavior
- Syndicate Exercise
The workshop is designed for marketing officers sales representatives and procurement officers from both public and private sectors of the economy as well as managers of small and medium enterprises.
Methodology: Lecturette, power point presentation, discussion and syndicate exercises.