Channels provide a bridge between business organizations and their customers. Successful management of channels will give an organization a competitive edge over the competition.
At the end of the course participants will be able to:
- Identify key issues involved in channel development
- Understand the different types of channel
- Determine selection criteria for channel partners
- Motivate channel partners
For regional sales and marketing managers, national sales and trade marketing managers, market developers, key account managers, business development managers, etc.