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Strategic Channel Management

By: National Institute of Marketing of Nigeria

Oyo State, Nigeria

20 - 21 Apr, 2016  2 day

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NGN 75,000

Channels provide a bridge between business organizations and their customers. Successful management of channels will give an organization a competitive edge over the competition.

Course Objectives

At the end of the course participants will be able to:

  • Identify key issues involved in channel development
  • Understand the different types of channel
  • Determine selection criteria for channel partners
  • Motivate channel partners

Target Audience

For regional sales and marketing managers, national sales and trade marketing managers, market developers, key account managers, business development managers, etc.

Premier Hotel, Ibadan Apr 20 - 21 Apr, 2016
NGN 75,000.00
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