Strategic Channel Management
By: National Institute of Marketing of Nigeria (NIMN)
Edo State, Nigeria
Jul 13 - 14 Jul, 2016
Channels provide a bridge between business organizations and their customers. Successful management of channels will give an organization a competitive edge over the competition.
At the end of the course participants will be able to:
- Identify key issues involved in channel development
- Understand the different types of channel
- Determine selection criteria for channel partners
- Motivate channel partners
Regional sales and marketing managers, national sales and trade marketing managers, market developers, key account managers, business development managers etc.
Venue: Randekhi Hotel, Benin