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Strategic Channel Management

By: National Institute of Marketing of Nigeria

Edo State, Nigeria

13 - 14 Jul, 2016  2 day

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NGN 75,000

Channels provide a bridge between business organizations and their customers. Successful management of channels will give an organization a competitive edge over the competition.

Course Objectives

At the end of the course participants will be able to:

  • Identify key issues involved in channel development
  • Understand the different types of channel
  • Determine selection criteria for channel partners
  • Motivate channel partners

Target Audience

Regional sales and marketing managers, national sales and trade marketing managers, market developers, key account managers, business development managers etc.

Randekhi Hotel, Benin Jul 13 - 14 Jul, 2016
NGN 75,000.00
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