Experiential marketing is one of the most exciting marketing areas. It is a way to engage consumers with a product, allowing them to "experience" it, utilizing as many senses as possible. The Course delivers the most mission critical trends and best practices available on face to face marketing.
At the end of the course participants will be able to:
- Appreciate the leading trends and best practices reshaping face to face marketing.
- Acquire the necessary skills, knowledge and technical insights on experiential marketing
- Develop the right mix of direct marketing tools
- Create outstanding experiential marketing campaigns
For commercial managers, marketing managers, account managers, sales promotion managers, customer relationship managers etc.