The pharmaceutical industry is a highly competitive business, after launching the drug the company success is dependent on the sales and marketing of each drug. The implementation of good marketing practices by pharmaceutical sales representative demonstrates their adoption of ethical practices and transparency in their operation.
The course objectives include but not limited to:
- Ensuring pharmaceutical sales policy is based on the principles of maintaining ethics and compassion.
- Pharmaceutical sales conform to well accepted international standards and relevant national and local standards
- Medical communications are accurate
- Marketing activities with health care professionals convey full and substantiated information about the side effects and the safety profile of medicines
For producers and marketers of pharmaceuticals