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Ethical Marketing of Pharmaceutical products

By: National Institute of Marketing of Nigeria

Lagos State, Nigeria

07 - 08 Sep, 2016  2 day

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NGN 70,000

The pharmaceutical industry is a highly competitive business, after launching the drug the company success is dependent on the sales and marketing of each drug. The implementation of good marketing practices by pharmaceutical sales representative demonstrates their adoption of ethical practices and transparency in their operation.

Course objectives

The course objectives include but not limited to:

  • Ensuring pharmaceutical sales policy is based on the principles of maintaining ethics and compassion.
  • Pharmaceutical sales conform to well accepted international standards and relevant national and local standards
  • Medical communications are accurate
  • Marketing activities with health care professionals convey full and substantiated information about the side effects and the safety profile of medicines

Target audience

For producers and marketers of pharmaceuticals

Centre for Management Development, Magodo, Lagos Sep 07 - 08 Sep, 2016
NGN 70,000.00
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