It is often said that attaining business growth and success is not as much a problem as sustaining success. This makes strategic marketing and brand management very central to sustaining business performance and market leadership. There is therefore a genuine need to have a better focus on brand and marketing strategy, for indeed, strategy and execution make the significant difference.
- To understand the dynamics of brands and remain focused on goal achievement
- To continuously seek new means of competing so as to secure business and market leadership.
- To enhance brand management skills and competence in planning and plan execution
- To build personal and team confidence in performing the marketing function
Customer and key account managers, channel managers, product and brand development managers, services delivery managers, commercial managers, consumer protection officers etc.