Marketing is increasingly affecting all facets of organizations whether profit or not for profit organizations. Thus equipping the people that have responsibility for managing such organizations with marketing skills will benefit them and their organizations.
At the end of the course, participants should be able to:
- Understand the roles marketing plays in organizations
- Develop market-driven strategies
- Apply marketing techniques in managing their functions or organizations
For commercial /business development and marketing officers in government ministries, parastatals, agencies, and NGOs