Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Customer Loyalty

By: Reenel Associates

Lagos State, Nigeria

22 - 24 Feb, 2016  3 days

Follow Event

  

NGN 150,000

This course fits comfortably between two categories: customer service and marketing. Covering concepts such as customer satisfaction and loyalty justify its belonging to the 'customer service'
category. However, looking in detail at concepts such as customer segmentation, customer profitability, customer surveys, the customer value proposition and loyalty schemes makes it also extremely valuable for the marketing functions of an organization.

Course Objectives
By the end of the course, participants will be able to:

  • Explain customer satisfaction, retention and loyalty and measure them in a meaningful and systematic way.
  • Defend the use of a profitability dimension to any customer loyalty strategy
  • Arrange, plan and manage impactful customer satisfaction surveys
  • Define customer segments, profiles and models for maximum
    strategic as well as tactical impact
  • Create 'customer value propositions that work
  • Develop effective loyalty schemes, know what to avoid and how to improve them

Target Competencies

  • Customer orientation
  • Balanced decision making
  • Results orientation
  • Understanding prospect's
  • Motivation
  • Integrative ability
  • Problem and situation analysis

Target Audience

All marketing staff at any level in the organization, customer relationship management (CRM) and data mining departments, market research, loyalty scheme managers and supervisors, product
managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision maker, department head or supervisor.

Lagos Feb 22 - 24 Feb, 2016
NGN 150,000.00
(Convert Currency)

08053338830

Related Courses
Public Relations Campaigns: from Planning to Execution Public Relations Campaigns: from Planning to Execution

3 days, 06 - 08 Sep, 2017 

2017-09-06 12:09:00
Abuja FCT, Nigeria

Reenel Associates

We cannot emphasize enough how important it is to plan ahead for your public relations organizational program. A PR plan is imperative to a professional, comprehensive campaign. According to ...

The Effective Female Leader The Effective Female Leader

3 days, 06 - 08 Dec, 2017 

2017-12-06 12:12:00
Abuja FCT, Nigeria

Reenel Associates

This course creates confident and powerful female leaders: women who are ready to step up and be acknowledged for the great leaders they truly are. By the end of this course, participants will be ...

Arbitration and Dispute Resolution for Non-Lawyers Arbitration and Dispute Resolution for Non-Lawyers

3 days, 02 - 04 Oct, 2017 

2017-10-02 12:10:00
Abuja FCT, Nigeria

Reenel Associates

Effective dispute resolution helps minimize the costs and adverse effects to relationships that often arise from the commercial disputes. If informal negotiation fails to resolve a dispute, mediation ...

Customer Relationship Management (CRM): the Power of Information Customer Relationship Management (CRM): the Power of Information

3 days, 04 - 06 Oct, 2017 

2017-10-04 12:10:00
Abuja FCT, Nigeria

Reenel Associates

Customer relationship management software’s have become very popular in recent years. Extremely powerful and quite economic they hold promises of unparalleled customer insights leading to ...