Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration: Battles for Market Share

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Sep, 2016  4 days

Follow Event

  

NGN 136,500

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets - wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Broad Competencies Addressed

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.

Course Contents

Day One

  • Personal Selling Skills
  • Implementing the Sales Strategy
  • Developing the Major Accounts

Day Two

  • Outlets Management
  • Relationship Management Competencies

Day Three

  • Rules of Commercial Negotiation
  • Common Negotiation Tactics

Day Four

  • Merchandising
  • “Brain Sell”
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Sep 06 - 09 Sep, 2016
NGN 136,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Mastering and Managing the Corporate Planning Function Mastering and Managing the Corporate Planning Function

3 days, 01 - 03 Nov, 2017 

2017-11-01 12:11:00
Lagos State, Nigeria

Tom Associates Training

Success at managing the Corporate Planning functions of the organization is like managing internal Consulting Services.  You must have your expertise.  You must understand relationship ...

Inventory, Logistics and Distribution Management Inventory, Logistics and Distribution Management

3 days, 26 - 28 Jul, 2017 

2017-07-26 12:07:00
Lagos State, Nigeria

Tom Associates Training

Logistics has become a quintessential factor in modern day organizations. This course examines the core issues and skills required to promote production and distribution efficiency, reduce waste and ...

Mastering Digital and Social Media Marketing Mastering Digital and Social Media Marketing

3 days, 04 - 06 Oct, 2017 

2017-10-04 12:10:00
Lagos State, Nigeria

Tom Associates Training

The Mastering Digital and Social Media Marketing training courses will discuss the following Day One The Digital Marketing Platform What really is digital marketing? Digital marketing vs Traditional ...

Prosperous Retail Business: The Essential Salesmanship and Customer Service Prosperous Retail Business: The Essential Salesmanship and Customer Service

3 days, 26 - 28 Jul, 2017 

2017-07-26 12:07:00
Lagos State, Nigeria

Tom Associates Training

This course is structured to take retail sales outlet team through: How to increase their mental agility so as to perform always at the very best How to bring high energy to bear for top performance ...