Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration: Battles for Market Share

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Dec, 2016  4 days

Follow Event

  

NGN 136,500

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets - wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Broad Competencies Addressed

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.

Course Contents

Day One

  • Personal Selling Skills
  • Implementing the Sales Strategy
  • Developing the Major Accounts

Day Two

  • Outlets Management
  • Relationship Management Competencies

Day Three

  • Rules of Commercial Negotiation
  • Common Negotiation Tactics

Day Four

  • Merchandising
  • “Brain Sell”
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Dec 06 - 09 Dec, 2016
NGN 136,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Work Process Improvement Techniques Work Process Improvement Techniques

5 days, 09 - 13 Oct, 2017 

2017-10-09 12:10:00
Abuja FCT, Nigeria

Tom Associates Training

Understanding work processes so that they can be improved by means of a systematic approach requires the knowledge of a simple kit of tools or techniques. The effective use of these tools and ...

Intermediate Excel for Financial and Business Analysis Intermediate Excel for Financial and Business Analysis

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

This intermediate course is to make participants understand some critical functions and their usages in MS Excel. It starts with Data Manipulations, and goes on to Formatting and Displaying ...

Advanced Selling Skills Advanced Selling Skills

4 days, 03 - 06 Oct, 2017 

2017-10-03 12:10:00
Lagos State, Nigeria

Tom Associates Training

A four-day programme to address how the organization’s senior sales persons can: Battle successfully for greater share of the customer spend Attract premium customers who trust and remain ...

Workforce Harmony and Excellent Collaboration Workforce Harmony and Excellent Collaboration

3 days, 27 - 29 Nov, 2017 

2017-11-27 12:11:00
Lagos State, Nigeria

Tom Associates Training

This programme is developed around Seven Key Collaboration Lessons for a harmonious workplace, namely: Avoid unreasonable or arbitrary positions Avoid letting prejudices show through Avoid ...