A four-day sales and marketing training on intense and offensive market drive. With speed, the sales and marketing persons must:
- Generate awareness for the company’s products
- Achieve visibility in trade and outlets - wholesalers and distributors, retailers
- Maximize volume delivery and achieve company’s objectives fast
- Grow market share for the brands.
Broad Competencies Addressed
- Initiate more contacts and form strong relationships.
- Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
- Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
- Influence sales outlets by building value and encourage them to believe in the company’s brands.
- Effectively manage resistance from difficult prospects so as to make successful sales.
- Personal Selling Skills
- Implementing the Sales Strategy
- Developing the Major Accounts
- Outlets Management
- Relationship Management Competencies
- Rules of Commercial Negotiation
- Common Negotiation Tactics
- “Brain Sell”
|5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.
Registration: 8.30 - 9.00 a.m.
Class Session: 9.00 - 4.00 p.m.
||Dec 06 - 09 Dec, 2016
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.