Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration: Battles for Market Share

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Dec, 2016  4 days

Follow Event

  

NGN 136,500

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets - wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Broad Competencies Addressed

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.

Course Contents

Day One

  • Personal Selling Skills
  • Implementing the Sales Strategy
  • Developing the Major Accounts

Day Two

  • Outlets Management
  • Relationship Management Competencies

Day Three

  • Rules of Commercial Negotiation
  • Common Negotiation Tactics

Day Four

  • Merchandising
  • “Brain Sell”
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Dec 06 - 09 Dec, 2016
NGN 136,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Office Management Training for Officers and Managers Office Management Training for Officers and Managers

5 days, 04 - 08 Dec, 2017 

2017-12-04 12:12:00
Lagos State, Nigeria

Tom Associates Training

By the time the training ends, Officers and Managers who participate in it will: Have learned how to work well in ways that maintain and improve efficiency and productivity Be able to successfully ...

Enterprise Proficiency for Small and Medium Size Business Owners Enterprise Proficiency for Small and Medium Size Business Owners
On going

5 days, 20 - 24 Nov, 2017 

2017-11-20 12:11:00
Lagos State, Nigeria

Tom Associates Training

For Small and Medium Enterprises (SMEs) today, competitors keep increasing. Every existing Small or Medium Enterprise owner should keep evaluating these competitive factors in the industry, keep ...

Workforce Harmony and Excellent Collaboration Workforce Harmony and Excellent Collaboration

3 days, 27 - 29 Nov, 2017 

2017-11-27 12:11:00
Lagos State, Nigeria

Tom Associates Training

This programme is developed around Seven Key Collaboration Lessons for a harmonious workplace, namely: Avoid unreasonable or arbitrary positions Avoid letting prejudices show through Avoid ...

Future-Ready Directors: Dynamic Board for Young Businesses Future-Ready Directors: Dynamic Board for Young Businesses

2 day, 05 - 06 Apr, 2018 

2018-04-05 12:04:00
Lagos State, Nigeria

Tom Associates Training

A Board of Directors for a business reflects some form of governance structure. Therefore, young businesses must understand that a dynamic Board of Directors will add a huge strategic value if the ...