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Growing Distribution Channels Effectively

By: Tom Associates  

Lagos State, Nigeria

23 - 25 Nov, 2016  3 days

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NGN 115,500

Channels must be managed in a coherent manner if the business will achieve increased and profitable turnover.  This programme will address the skill improvement and tool sharpening requirements of the distribution, sales and marketing managers so as to improve overall management of distribution.

Goals the Training will attain

  • During this programme, participants will learn to:
  • Identify the strategic role distribution management plays in company’s business models.
  • Segment the market for optimal and profitable distribution design
  • Identify gaps in outlets performances
  • Bring about productive change in channels operations
  • Effectively identify conflicts and develop effective tools for resolving them.

Course Contents

Day One

  • Distribution Channel Plan
  • Distribution Metrics

Day Two

  • Optimizing dealership and retail structures to meet the end users’ demands
  • Wholesale and Retail Coordination

Day Three

  • Designing Healthy Competitive Programmes for the Wholesalers and Retailers
  • Channel Conflict Management
  • Sources of Power and its Usage by Dealers
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Nov 23 - 25 Nov, 2016
NGN 115,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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