Good customer service can be considered as the big differentiator between firms. While competing products are often similar and can anyway be easily duplicated, good customer service is a holistic system, requiring a sustained organization-wide effort, driven by the top and permeating all aspects of the organization culture. The resulting customer-centric organization becomes a formidable competitor whose model cannot be easily copied. In this course, we look at what it takes to build a customer centric organization.
By the end of the course, participants will be able to:
- Create objectives and programs to maximize customer satisfaction
- Evaluate the design, implementation and analysis of customer satisfaction surveys
- Prepare customer segmentation exercises and create relevant strategies
- Write Service Level Agreements (SLAs) to ensure clarity and conformance
- Assess the service aspect of the organization or department through well-chosen Key Performance Indicators (KPIs)
- Use customer complaints as a springboard for service improvement
- Customer orientation
- Conceptual thinking
- Balanced decision making
- Quality orientation
- Understanding of prospects’ motivation
Executives, managers and decision makers who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools.