PR professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crisis situations and to deal with the media while promoting the organization's reputation.
By the end of the course, participants will be able to:
- Analyze and assess the latest Public Relations (PR) concepts and strategies in a variety of contexts
- Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
- Demonstrate key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques
- Apply the main media skills in PR
- Effectively present and deliver oral messages in public
- Use their PR skills as promotional tools
- Verbal and non-verbal communication
- Presentation skills
- Time management
- Decision making
Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course.