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Essentials of Sales and Marketing

By: Lagos Business School   

Lagos State, Nigeria

04 - 06 Jul, 2016  3 days

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NGN 225,000

A practical and effective understanding of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this programme equips you to develop your own effective overview and in-depth understanding of marketing as a critical tool for business success


  • Channel and Distribution Management
  • Pricing Strategy and Tactics
  • Managerial Orientations in Marketing
  • The Marketing Mix
  • Brand Extension
  • Key Account Management
  • Relationship Marketing
  • Green Marketing Practices and Impact of Business
  • Goals I
  • Intercultural/International marketing
  • Ethical Issues in marketing
  • Selling and Sales Management
  • Understanding your Customer
  • Branding and Communication Strategy
  • Marketing Communications
  • Linking Customer satisfaction to business Profitability
  • Integrating Marketing into Business Objectives
  • Targeting, Segmentation at the top, mid and Bottom of the Market and Positioning
  • Product and Service Strategy

Target Audience

  • Junior and mid-level managers with marketing operations responsibilities
  • Individuals focused on boosting their team’s contribution to the organization’s business strategy
  • Participants who have robust work experience in other fields outside marketing but have limited experience or exposure to training in marketing
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Jul 04 - 06 Jul, 2016
NGN 225,000.00
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08025014623 - 4, 014546788