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Managerial Leadership in Sales and Marketing

By: Lagos Business School   

Lagos State, Nigeria

22 - 24 Nov, 2016  3 days

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NGN 270,000

Managing and leading the sales force has become a major challenge as Nigeria moves from an allocation economy to full supply. In review of the present economic situation, the sales job is a lot more complex and challenging. An update on changes in buying and selling behaviors will be offered as a catalyst for discussing the changes in sales organizations structures. Cases and team exercises will be used to enhance your knowledge.

This  training programme will present a framework to enable participants assess their sales force, tackle issues surrounding sales force effectiveness, develop high impact strategies to accomplish goals and enhance performance.


  • The Challenges of Sales Management in Nigeria
  • Evaluating Sales Performance
  • Leading an Effective Sales Force in a Challenging Economy
  • Measuring and Compensating the Sales Force Presentation
  • Strategic Price-Setting in Sales and Marketing
  • Organizing and Designing the Sales Force Structure
  • Strategy for Leading an Effective Sales Force -Route to Market Strategy
  • Account Management: Dealing with Competition
  • Social and Ethical Responsibilities of Sales
  • Executives Managing Relationships in a Dynamic Environment

Target Audience

  • Brand managers in FMCGs and services
  • Relationship managers, marketing managers and market research managers
  • Business development managers
  • Product or brand managers
  • Regional Sales Managers
  • Customer Relationship/Key Account Managers
  • Industry : FMCG, Telecommunications, Banking, Retail
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Nov 22 - 24 Nov, 2016
NGN 270,000.00
(Convert Currency)

08025014623 - 4, 014546788