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Strategic Marketing Management

By: Lagos Business School   

Lagos State, Nigeria

27 - 29 Sep, 2016  3 days

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NGN 225,000

The training programme is designed to provide experienced managers with strategic, marketing or commercial responsibilities with new marketing concepts and a framework for winning in tough markets. It will boost participants’ strategic thinking about the evolving competitive landscape, give them an understanding of how to create and capture more value; provide insights into drivers of customer value, behavior and choice, and align different stakeholders to improve customer satisfaction and loyalty; expose them to what it takes to co-create outstanding customer experiences: improve them, differentiate them and take them “from good to great”, among others.


  • Current and Emerging Orientations in Marketing
  • Brand Power
  • Strategic Issues in Marketing
  • Market Penetration
  • Understanding the Customer
  • Market Segmentation and Positioning
  • Strategic Issues in Distribution
  • Ethical Issues in Marketing
  • Brand Strategy and Management
  • New Product Development
  • Customer Retention and Acquisition
  • Marketing Planning and Development
  • Strategic Marketing Management

Target Audience

  • Mid-level and senior managers with strategic, marketing or commercial responsibilities, who aim to boost their team’s contribution to the organization’s business strategy and results, deliver a superior level of performance and work intensively with like-minded individuals
  • Industry: FMCG, Retail, NGO, Government, Telecommunications, Banking
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Sep 27 - 29 Sep, 2016
NGN 225,000.00
(Convert Currency)

08025014623 - 4, 014546788

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