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Driving Strategic Innovation and Business Development

By: Lagos Business School (LBS)  

Lagos State, Nigeria

04 - 06 Jul, 2016  3 days

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NGN 270,000

In a highly competitive market environment, businesses need to build on existing revenue streams and at the same time find new ones. The strategic innovation and business development programme offers participants insights on identifying and implementing innovative ideas, as well as closing new and existing business relationships.

Programme

Strategy Development

  • Developing Innovation and Growth Strategies
  • Competitive and Market Analysis
  • Understanding Market Trends and need for
  • Innovation
  • Setting Targets: economic and social targets

Recognizing and Identifying Opportunities

  • Environmental Scanning
  • Creativity and Prospecting for New Businesses
  • Capturing the Voice of the Customer

Resource and Capability Development

  • Managing Innovation in Products, Services and Processes
  • Managing the Innovation Process
  • Project and Time Management
  • Performance Measurement
  • Driving Strategic Innovation and Business Development

Marketing Strategies

  • Market Research
  • Effective marketing, advertising and promotional planning including identifying opportunities for campaigns, products and effective distribution channels
  • Market Penetration and Development

Business Development: Managing Stakeholders

  • Managing Internal Stakeholders
  • Management of the Business Development Function - Internal Stakeholders
  • Building and Leading an Effective and Cohesive Management Team
  • Managing Change for Innovation
  • Key Account Management - External Stakeholders
  • Building Relationships with New Clients
  • Contracting, Negotiating and Closing Deals
  • Market Retention and Enhancing Existing Relationships

Target Audience

  • Directors of Business Development
  • Business Development Managers,
  • Sales Directors
  • Marketing Directors
  • Key Account Directors
  • Medium and small scale business owners looking to expand their businesses
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Jul 04 - 06 Jul, 2016
NGN 270,000.00
(Convert Currency)

08025014623 - 4, 014546788