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Effective Market Research Workshop

By: Administrative Staff College of Nigeria (ASCON)  

Lagos State, Nigeria

07 - 11 Nov, 2016  5 days

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NGN 75,000

Workshop Objectives

It is expected that at the end of the programme, participants shall be able to:

  • Clearly define market research
  • Identify major components of market research process
  • Appreciate the usefulness of data in market research
  • Develop skills in conducting market research
  • Identify sources of data for market research.

Workshop Contents

The following amongst others, constitute the workshop contents. These are:

  • An overview of market research
  • Design and development of instruments for market data capture
  • Gathering and analysis of market data
  • Independent market modeling and forecasting
  • Measurement and analysis of competitive positions
  • Industry consultation and in-depth perception survey
  • Presentation of market data
  • Problems and prospects of market data research.

Target Audience

The workshop is designed for officer on GL. 08 - 14 in the public service and their counterparts in the private sector of the economy. Business entrepreneurs, bank officials and others will also find the workshop rewarding.

ASCON Topo, Badagry, Lagos. Nov 07 - 11 Nov, 2016
NGN 75,000.00(Per Participant)
(Convert Currency)

08120911200, 07082453811