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Modern Marketing in a Consumer-Lead Environment Course

By: HRODC Postgraduate Training Institute, A Postgraduate-Only Institution

United Kingdom

05 - 09 Feb, 2018  5 days

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GBP 5,000

By the conclusion of the specified learning and development activities of Modern Marking in a Consumer-Lead Environment Course, delegates will be able to:

  • Demonstrate a heightened understanding of the difference between customer needs and wants
  • View quality from the perspective of clients and customers
  • Evaluate existing marketing strategy, from the perspective of their effectiveness in our current economic climate
  • Draw on recent research findings with respect to changing client and customer values
  • Suggest, with supporting evidence,  the reasons associated with clients and customers’  shifting values
  • Demonstrate their ability to undertake a marketing environmental analysis
  • Determine the most reliable sources of marketing information
  • Predict customer behaviour based on available marketing information
  • Suggest the factors that are likely to affect particular customer behaviour
  • Link specific customer circumstance with possible behavioural outcomes
  • Demonstrate an awareness of the methods of dealing with variability in demand  and perishability of service
  • Conduct a marketing research for a non-business organisation
  • Devise a workable marketing strategy for their organisation
  • Determine the appropriate marketing strategy for particular stages in the life cycle of a service
  • Devise an appropriate research strategy for eliciting information from clients and potential clients
  • Analyse and interpret empirical data
  • Effectively present information, taking account of the appropriateness of visual formats
  • Distinguish between different approaches to marketing & their underlying philosophies
  • Demonstrate an awareness of the importance of the marketing mix to service success
  • Conduct an internal organisational analysis
  • Conduct an external organisational analysis
  • Conduct a sector analysis
  • Determine key success factors
  • Determine the difference between product and service
  • Devise a workable marketing strategy for a non-business organisation
  • Apply the exchange concept to marketing non-business organisations
  • Dispel the traditional attitude of non-business organisations to marketing
  • Apply marketing analysis and marketing mix to non-business organisations
  • Distinguish between the methods used to market business and non-business organisations
  • Understand the simultaneous creation or dispensing and consumption of some services
  • Demonstrate an understanding of the effect of globalisation on organisational competitiveness and sustainability
  • Exhibit a heightened understanding of the value of cultural awareness in global marketing
  • Determine the degree to which effective diversity management can avoid major marketing disasters and avert organisational catastrophe
London, United Kingdom Feb 05 - 09 Feb, 2018
GBP 5,000.00 + 250.00 (VAT)(The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery. We offer very attractive discount for groups)
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+44 7736147507, +44 1902 763607, +44 2071935906

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