Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Modern Marketing in a Consumer-Lead Environment Course

By: HRODC Postgraduate Training Institute

United Kingdom

16 - 20 Jan, 2017  5 days

Follow Event

  

GBP 4,000

  • Demonstrate a heightened understanding of the difference between customer needs and wants
  • View quality from the perspective of clients and customers
  • Evaluate existing marketing strategy, from the perspective of their effectiveness in our current economic climate
  • Draw on recent research findings with respect to changing client and customer values
  • Suggest, with supporting evidence,  the reasons associated with clients and customers’  shifting values
  • Demonstrate their ability to undertake a marketing environmental analysis
  • Determine the most reliable sources of marketing information
  • Predict customer behaviour based on available marketing information
  • Suggest the factors that are likely to affect particular customer behaviour
  • Link specific customer circumstance with possible behavioural outcomes
  • Demonstrate an awareness of the methods of dealing with variability in demand  and perishability of service
  • Conduct a marketing research for a non-business organisation
  • Devise a workable marketing strategy for their organisation
  • Determine the appropriate marketing strategy for particular stages in the life cycle of a service
  • Devise an appropriate research strategy for eliciting information from clients and potential clients
  • Analyse and interpret empirical data
  • Effectively present information, taking account of the appropriateness of visual formats
  • Distinguish between different approaches to marketing & their underlying philosophies
  • Demonstrate an awareness of the importance of the marketing mix to service success
  • Conduct an internal organisational analysis
  • Conduct an external organisational analysis
  • Conduct a sector analysis
  • Determine key success factors
  • Determine the difference between product and service
  • Devise a workable marketing strategy for a non-business organisation
  • Apply the exchange concept to marketing non-business organisations
  • Dispel the traditional attitude of non-business organisations to marketing
  • Apply marketing analysis and marketing mix to non-business organisations
  • Distinguish between the methods used to market business and non-business organisations
  • Understand the simultaneous creation or dispensing and consumption of some services
  • Demonstrate an understanding of the effect of globalisation on organisational competitiveness and sustainability
  • Exhibit a heightened understanding of the value of cultural awareness in global marketing
  • Determine the degree to which effective diversity management can avoid major marketing disasters and avert organisational catastrophe
  • Design an effective diversity policy that revolutionises an organisation’s marketing strategy.
London, United Kingdom Jan 16 - 20 Jan, 2017
GBP 4,000.00 + 200.00 (VAT)
(Convert Currency)

+44 7736147507; +44 1902 763607; +44 2071935906; +

Related Courses
Organizational Design, Development and Change: Conceptual, Contextual and Practical Explorations Organizational Design, Development and Change: Conceptual, Contextual and Practical Explorations

19 days, 03 - 21 Apr, 2017 

2017-04-03 12:04:00
Malaysia

HRODC Postgraduate Training Institute

By the conclusion of the specified learning and development activities, delegates will be able to: Appropriately define Organizational structure; Assess the importance of effective communication in ...

Advanced Oil and Gas Accounting: International Petroleum Accounting (1) Course (London) Advanced Oil and Gas Accounting: International Petroleum Accounting (1) Course (London)

6 days, 14 - 19 Aug, 2017 

2017-08-14 12:08:00
United Kingdom

HRODC Postgraduate Training Institute

This training course is specifically designed for International Petroleum - Oil and Gas - workers and aspirants. It seeks to provide the degree of Continuous Professional Development (CPD) that ...

Business Technical Report Writing Course - Diploma Postgraduate (Amsterdam) Business Technical Report Writing Course - Diploma Postgraduate (Amsterdam)

12 days, 03 - 14 Apr, 2017 

2017-04-03 12:04:00
Netherlands

HRODC Postgraduate Training Institute

This Business Technical Report Writing  Training Course is designed for: Pipeline designers, engineers and technicians Project, field, installation and operations managers Integrity and ...

Postgraduate Diploma in Advanced Construction, Business, Project and Contract Management, and Advanced Value Engineering (Milan, Italy) Postgraduate Diploma in Advanced Construction, Business, Project and Contract Management, and Advanced Value Engineering (Milan, Italy)

5 days, 17 - 21 Jul, 2017 

2017-07-17 12:07:00
Italy

HRODC Postgraduate Training Institute

This Postgraduate Diploma in Advanced Construction, Business, Project and Contract Management, and Advanced Value Engineering Programme is designed for Executives of Construction Companies ...