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Public Relations in Principle and Practice Seminar or Course

By: HRODC Postgraduate Training Institute

Malaysia

15 Jan - 09 Feb, 2018  26 days

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GBP 20,000

At the end of this public relations and pertinent evolutionary issues training, participants will understand the following

M1. Part 1:

  • Defining public relations  
  • Popularity of public relations
  • Planned process to influence public opinion
  • Public relations as management interpreter
  • Public relations as public interpreter
  • The publics of public relations
  • The functions of public relations
  • The curse of “spin”
  • Technical/attitudinal requirements for public relations work.

M1. Part 2:

  • The growth and future of public relations  
  • Ancient beginnings
  • The father of modern public relations
  • The growth of modern public relations
  • Public relations comes of age
  • Public relations education.

M1. Part 3:

  • Communication in public relations  
  • Purposes of communication
  • Theories of communication: traditional
  • Theories of communication: contemporary
  • The word
  • The message
  • Receiver’s bias
  • Feedback.

M1. Part 4:

  • Public opinion and public relations  
  • Defining public opinion
  • What are attitudes?
  • How are attitudes influenced?
  • attitude change motivation
  • Power of persuasion
  • How to influence public opinion
  • Polishing the corporate image
  • Maintaining and managing reputation.
Kuala Lumpur, Malaysia Jan 15 - 09 Feb, 2018
GBP 20,000.00 + 1,000.00 (VAT)
(Convert Currency)

+44 7736147507; +44 1902 763607; +44 2071935906; +

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