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Sales and Marketing Management Seminar or Course
On going

By: HRODC Postgraduate Training Institute

Thailand

06 - 31 Mar, 2017  26 days

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GBP 20,000

 Development and Role of Selling in Marketing:

  • Characteristics of modern selling
  • Business to consumer markets (B2c)
  • Different types of consumer markets
  • fast moving consumer goods (FMCG)
  • Semi-durable consumer goods
  • Durable consumer goods.

Types of Selling

  • Business to business (B2B)
  • the duties and responsibilities of a sales manager
  • Marketing segmentation and targeting
  • The marketing mix:  price;  product
  • Promotion, place.
  • The product life-cycle curve.
  • Sales strategies
  • Marketing analysis or marketing audit
  • The planning process
  • The external audit consists of an analysis of broad macro-environment trends:  political, economic, socio-cultural, technological (pest).
  • hierarchy of the marketing plan
  • Contribution of the sales function

The Promotional Mix:  Advertising

  • Sales promotion
  • Publicity/public relations
  • personal selling
  • Direct marketing
  • interactive/internet marketing
  • Stages in the buying process.
Bangkok, Thailand Mar 06 - 31 Mar, 2017
GBP 20,000.00 + 1,000.00 (VAT)(N: B Contact us for the Course Brochure)
(Convert Currency)

+44 7736147507; +44 1902 763607; +44 2071935906; +

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