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Sales and Marketing Management Seminar or Course

By: HRODC Postgraduate Training Institute

Thailand

04 - 29 Sep, 2017  26 days

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GBP 20,000

By the conclusion of the specified learning and development activities, delegates will be able to demonstrate a heightened understanding of the following concepts and issues:

 Development and Role of Selling in Marketing:

  • Characteristics of modern selling
  • Business to consumer markets (B2c)
  • Different types of consumer markets
  • fast moving consumer goods (FMCG)
  • Semi-durable consumer goods
  • Durable consumer goods.

Types of Selling

  • Business to business (B2B)
  • the duties and responsibilities of a sales manager
  • Marketing segmentation and targeting
  • The marketing mix:  price;  product
  • Promotion, place.
  • The product life-cycle curve.
  • Sales strategies
  • Marketing analysis or marketing audit
  • The planning process
  • The external audit consists of an analysis of broad macro-environment trends:  political, economic, socio-cultural, technological (pest).
  • hierarchy of the marketing plan
  • Contribution of the sales function

The Promotional Mix:  Advertising

  • Sales promotion
  • Publicity/public relations
  • personal selling
  • Direct marketing
  • interactive/internet marketing
  • Stages in the buying process.
Bangkok, Thailand Sep 04 - 29 Sep, 2017
GBP 20,000.00 + 1,000.00 (VAT)(The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery. We offer very attractive discount for groups)
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+44 7736147507; +44 1902 763607; +44 2071935906; +

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