Corporate Social Investment (CSI): Policy Formulation, Communication and Implementation Strategy Course

By the conclusion of the specified learning and development activities, delegates will be able to demonstrate a heightened understanding of the following concepts and issues:

Part 1:

• Organisation: a definition social organisation
• Formal organisation
• Business organisation
• Non-business organisation
• Collegium: an introduction.

Part 2:

• Organisational authority and power structure  
• Organisational responsibility
• Authority and power: a distinction
• The two facets of authority
• Traditional authority
• Legal authority
• Professional authority
• Organisational power centres
• Power as a 'leasing mechanism
• Power as a resource base
• Knowledge as power.

Part 3:

• Organisational objectives  
• Organisational objectives - generally
• Business objectives
• Corporate business objectives
• The objectives hierarchy
• Corporate social objectives
• direct return on corporate social objectives
• towards the achievement of business objectives
• indirect return on corporate social objectives
• Enhancing the accomplishment of business objectives.

Part 4:

• Accountability as an inescapable phenomenon  
• Internal accountability
• Upward accountability
• Downward accountability
• Outward accountability
• Accountability to owners
• Accountability to sponsors
• Accountability to clients/customers/ users
• Accountability to creditors
• Accountability to sector or industry.

Part 5:

• Internal communication: facilitating and exploiting corporate initiatives  
• defining communication
• Barriers to effective communication
• Improving internal communication mechanism
• Cross cultural communication
• Communication and presentation.